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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Black-Scholes who wrote (45390)	9/24/1999 5:43:00 PM
From: John Rieman	Respond to of 50808

Promoting DVD...................... dvdinsider.com Fox Names DVD Promotional Partners - 9/24/99 Twentieth Century Fox Home Entertainment (TCFHE) International will enter into promotional partnerships with DVD hardware manufacturers throughout its international territories. To support the release of upcoming product on DVD, Fox will enter into bundling agreements with Thomson multimedia in Europe, Matsushita Electronic Industrial (Panasonic) in the Asia-Pacific region and Sony Latin America for the Latin America region. In a deal set to run from August 1999 through August 2000, Thomson multimedia has agreed to partner with TCFHE International in France, Germany, the Netherlands, Italy, Eastern/Central Europe, Scandinavia, Spain and the United Kingdom. Beginning with "Titanic," Thomson multimedia will provide above-the-line print advertising as well as in-store brochures and point-of-sale displays, demo discs and in-pack leafleting. The Asia-Pacific partnership with Matsushita Electronic Industrial will include Japan, Australia and Taiwan. A two-year exclusive deal in Japan begins in October with "Titanic" and runs through March 2000. With the Japan deal, Panasonic will provide above-the-line TV and print advertising, point-of-sale materials, leaflets, brochures and trade-show sponsorships. Panasonic's two-year exclusive deal with Australia got under way with "Titanic" in September, with above-the-line print advertising and in-store point-of-sale support. In Taiwan, Panasonic has entered a one-year promotional deal beginning with "Titanic" in October that includes above-the-line advertising and below-the-line media. Fox has joined exclusively with Sony Latin America on "Titanic" in Mexico, Argentina, Brazil, Bolivia, Chile, Colombia, Panama and Venezuela. Through the bundling agreement, Sony will provide in-store point-of-sale display. The Sony partnership in Latin America will run from September 1999 through the beginning of January 2000.