To: Bouf who wrote (10444 ) 9/26/1999 10:12:00 AM From: Mr Metals Read Replies (3) | Respond to of 150070
SOUNDS AWESOME TO ME.......NOT A BUY RECO:-) Synergy Brands Subsidiary, BeautyBuys.com signs 3 Year, $1,000,000 Commitment With Lippe Taylor, A Leading Marketing and Public Relations Organization Synergy Brands Subsidiary, BeautyBuys.com signs 3 Year, $1,000,000 Commitment With Lippe Taylor, A Leading Marketing and Public Relations Organization NEW YORK, Sep 22, 1999 (BUSINESS WIRE) -- BeautyBuys.com, Inc. a subsidiary of Synergy Brands, Inc. (NASDAQ:SYBR), announced today that the company has appointed Lippe Taylor as marketing and public relations counsel for a three year period, effective immediately. Lippe Taylor, a professional communications firm, specializes in the beauty, fashion and healthcare industries. Their client list includes companies such as Procter & Gamble (NYSE:PG), Sara Lee Corp. (NYSE:SLE), The Andrew Jergens Company, Intimate Brands, Inc. (NYSE:IBI), Callaway Golf (Apparel and Skin Care), Nordstrom (NYSE:JWN), and Sears Circle of Beauty (NYSE:S) Maureen Lippe, President of Lippe Taylor and former fashion and beauty editor of Vogue and Harper's Bazaar indicated that she was impressed with the depth of merchandising and procurement knowledge of the BeautyBuys.com, Inc. management team. "It is exciting for me and my staff to be assigned the task of bringing world wide attention to BeautyBuys.com. We will provide the company with a wide range of merchandising and public relations efforts that will include, product development & presentation, celebrity spokespersons & consultants, magazine exposure, and media events," said Ms. Lippe. "Public Relations is an essential ingredient for the success of BeautyBuys.com and we have chosen one of the foremost consultants to represent our company and assist us in making the site even more appealing to our customers. Lippe Taylor is a premier product and retail merchandising organization that will play a major role in helping us achieve our revenue and market share objectivity," said Thomas Barbella, President of BeautyBuys.com. BeautyBuys.com offers a wide selection of more than 5000 nationally branded beauty, fragrance, hair care and health care items. The retail site has been open since early 1999 and has pioneered many innovations in beauty products merchandising on the Internet. Copyright (C) 1999 Business Wire. All rights reserved. Distributed via COMTEX. -0- CONTACT: Lippe Taylor Marketing Public Relations Lisa Fennimore Loryn Greenberg, 212/598-4400 or Martin E. Janis Financial Public Relations Hal Schweig, 312/943-1100 WEB PAGE: businesswire.com GEOGRAPHY: NEW YORK INDUSTRY CODE: RETAIL PHARMACEUTICAL PUBLISHING