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To: Bouf who wrote (10444)9/26/1999 10:12:00 AM
From: Mr Metals  Read Replies (3) | Respond to of 150070
 
SOUNDS AWESOME TO ME.......NOT A BUY RECO:-)

Synergy Brands Subsidiary, BeautyBuys.com signs 3 Year, $1,000,000 Commitment With Lippe Taylor, A Leading Marketing and Public Relations Organization

Synergy Brands Subsidiary, BeautyBuys.com signs 3 Year, $1,000,000
Commitment With Lippe Taylor, A Leading Marketing and Public Relations
Organization

NEW YORK, Sep 22, 1999 (BUSINESS WIRE) -- BeautyBuys.com, Inc. a
subsidiary of Synergy Brands, Inc. (NASDAQ:SYBR), announced today that
the company has appointed Lippe Taylor as marketing and public
relations counsel for a three year period, effective immediately.

Lippe Taylor, a professional communications firm, specializes in the
beauty, fashion and healthcare industries. Their client list includes
companies such as Procter & Gamble (NYSE:PG), Sara Lee Corp.
(NYSE:SLE), The Andrew Jergens Company, Intimate Brands, Inc.
(NYSE:IBI), Callaway Golf (Apparel and Skin Care), Nordstrom
(NYSE:JWN), and Sears Circle of Beauty (NYSE:S)


Maureen Lippe, President of Lippe Taylor and former fashion and beauty
editor of Vogue and Harper's Bazaar indicated that she was impressed
with the depth of merchandising and procurement knowledge of the
BeautyBuys.com, Inc. management team. "It is exciting for me and my
staff to be assigned the task of bringing world wide attention to
BeautyBuys.com. We will provide the company with a wide range of
merchandising and public relations efforts that will include, product
development & presentation, celebrity spokespersons & consultants,
magazine exposure, and media events," said Ms. Lippe.

"Public Relations is an essential ingredient for the success of
BeautyBuys.com and we have chosen one of the foremost consultants to
represent our company and assist us in making the site even more
appealing to our customers. Lippe Taylor is a premier product and
retail merchandising organization that will play a major role in
helping us achieve our revenue and market share objectivity," said
Thomas Barbella, President of BeautyBuys.com.

BeautyBuys.com offers a wide selection of more than 5000 nationally
branded beauty, fragrance, hair care and health care items. The retail
site has been open since early 1999 and has pioneered many innovations
in beauty products merchandising on the Internet.

Copyright (C) 1999 Business Wire. All rights reserved.

Distributed via COMTEX.
-0-
CONTACT: Lippe Taylor
Marketing Public Relations
Lisa Fennimore
Loryn Greenberg, 212/598-4400
or
Martin E. Janis
Financial Public Relations
Hal Schweig, 312/943-1100

WEB PAGE: businesswire.com

GEOGRAPHY: NEW YORK

INDUSTRY CODE: RETAIL
PHARMACEUTICAL
PUBLISHING



To: Bouf who wrote (10444)9/26/1999 12:06:00 PM
From: SSP  Read Replies (1) | Respond to of 150070
 
"PCNA..a sympathy play regarding a legal site IPO that comes out this week" thelegalsource.com - I'll keep an eye on PCNA! Had it mentioned here many times before their opening of that site and it was trading under 2 bucks!