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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Lee who wrote (142917)	9/27/1999 10:48:00 AM
From: Calvin	Respond to of 176387

Another major problem for Compaq: ------------------------------------------------------------------------------ Dell breaks $1,000 mark for high-end PCs By Joe Wilcox Staff Writer, CNET News.com September 27, 1999, 7:20 a.m. PT Dell Computer today broke the $1,000 barrier for high-performance commercial PCs. Dell introduced the OptiPlex GX110 at $999, making it the first large PC maker to offer a sub-$1,000 Pentium III-based commercial PC with a monitor. The move is part of a significant shift in Dellûs strategy, as it maximizes efficiencies realized through online sales and tight control over components to take on low-cost leaders. Compaq Computer created the sub-$1,000 market, first for consumer PCs and then for business computers. In July, for example, systems priced $999 or lower made up 72 percent of Compaqûs retail sales, according to PC Data. "There is no question there has been a shift toward under $1,000," said PC Data analyst Stephen Baker. "Itûs what you have to do to compete, but you have to be ready for what that does to your bottom line." Dell is in a better position to protect profits because of it sells its products directly to buyers. That allows it to carry less inventory of systems and components than competitors like Compaq, which rely heavily on dealers. Compaq recently has hovered around four weeks of inventory vs. about one for Dell and must stock more components because of its manufacturing operation. "Dell is really a master at passing on component cost reductions to customers, but it does so by incorporating the latest and greatest technology," said Lindy Lesperance, analyst with Technology Business Research. But Dell's component management has a dark side, analysts say. The recent surge in PC memory prices has hit manufacturers like Dell harder than those that carry a longer supply of such components. A survey of three online retailers today found an average price of around $300 for 128MB of SDRAM, about double the price a month earlier. Dell is introducing the OptiPlex GX110 with Intelûs 810e chipset, which will be announced later today. Intel had also planned to introduce the 820 chipset, which supports next-generation Rambus memory, but canceled the announcement after discovering a major technical problem. The OptiPlex GX110 is available in a small form factor design with a 450-MHz Pentium III processor, 64MB SDRAM, 6.4-GB hard drive, 4MB of video memory, integrated 3COM 10/100 networking, and 15-inch monitor for $999. Compaq does offer some comparable Pentium III systems, such as the $949 DeskPro EP 6450+, but the price does not include a monitor. Compaq also introduced new PCs today based on the 810e chipset, starting around $1,239. The Houston-based company is positioning the new Deskpro PCs for value by offering DVD-ROM drives as standard on the commercial systems. Compaq had previously followed the trend of using CD-ROM drives on its commercial PCs.

To: Lee who wrote (142917)	9/27/1999 10:49:00 AM
From: Frank E W	Read Replies (1) \| Respond to of 176387

DELL'S OPTIPLEX GX110 DELIVERS PENTIUM III PERFORMANCE FOR $999 TO BUSINESS, INSTITUTIONAL CUSTOMERS ROUND ROCK, Texas, Sept. 27, 1999 -- Dell Computer Corporation (Nasdaq: DELL), the world's leading direct computer systems company, today announced the OptiPlex GX110, the company's most affordable system for business and institutional users based on Intel's Pentium© III microprocessor, starting at $999. "The OptiPlex GX110 is an ideal system for users who demand the performance of the Pentium III processors combined with OptiPlex's award-winning reliability and serviceability at a outstanding price," said Carl Stolle, vice president and general manager, OptiPlex line of business. Prices start at $999 for an OptiPlex GX110 that includes an Intel© Pentium III processor at 450MHz and the new Intel 810e chipset, 64 MB SDRAM, 6.4 GB2 hard disk drive, integrated 3COM 10/100 networking and 1.44 MB floppy disk drive in a small form-factor desktop with a 15-inch (13.8-inch v.i.s.) monitor. The OptiPlex GX110 incorporates all of the same core values that has helped the OptiPlex family earn numerous awards from PC industry publications; most recently, OptiPlex PCs received PC Magazine's "Readers' Choice" for Service and Reliability, and PC World's "World Class Awards -- Best Corporate Desktop PC." Dell is ranked as the No. 1 desktop PC provider to U.S. businesses according to International Data Corporation1. The OptiPlex GX110 provides flexibility and outstanding serviceability in three system configurations -- mini-tower, low-profile desktop and the recently introduced small form factor desktops -- all of which share a common systemboard. Other features include Intel Pentium III processors up to 600MHz and 133MHz front side bus, up to 512 MB of 100MHz SDRAM, SMART II Ultra ATA/66 hard drives up to 13.6 GB in capacity, 4MB display cache and integrated Intel 3D graphics with Direct AGP technology, and enhanced manageability and security. All OptiPlex systems come with a standard three-year limited warranty3 with next-business-day onsite service4. Dell's OptiPlex desktops deliver a dependable network-ready design to customers who want maximum productivity, serviceability and lasting value on their desktops. Current OptiPlex systems carry the NSTL Hardware Tested Year 2000 Compliant logo and are optimized to run Microsoft Windows NT Workstation and when available, Windows 2000 operating systems. More information on the OptiPlex family can be found at www.dell.com/optiplex. About Dell Computer Corporation Ranked No. 78 among the Fortune 500 companies and No. 210 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $21.7 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com.