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Technology Stocks : LSI Corporation -- Ignore unavailable to you. Want to Upgrade?

To: J_W who wrote (20039)	9/27/1999 11:28:00 AM
From: J_W	Read Replies (1) \| Respond to of 25814

Superscalar ZSP(TM) Architecture Broadens Company's Communications Offerings MILPITAS, Calif., Sept. 27 /PRNewswire/ -- LSI Logic Corporation (NYSE:LSI) today unveiled its new high-performance digital signal processor (DSP) called ZSP, which is available to customers either as an intellectual property core or as a standard product. The standard product, called LSI401Z, is available now in volume. The ZSP architecture is open instead of proprietary, and allows customers and industry partners greater flexibility. The company announced that it intends to license the ZSP DSP architecture to help make it an industry standard. The ZSP architecture offers 3 times the signal processing performance of traditional DSPs, is scalable to suit a range of applications and is substantially easier to program. The addition of the ZSP architecture complements LSI Logic's portfolio of communications solutions including the OakDSPCore(R) processor core and ARM9E microprocessor, and is consistent with the company's system-on-a-chip strategy. "LSI Logic's strategy is to help customers in fast-growing vertical markets develop system-on-a-chip solutions and provide standard products to help them get to market quickly," said John Daane, LSI Logic vice president of Communications, Computer and ASIC Products. "The communications markets are large and rapidly expanding and LSI Logic's new DSP, either as a separate building block or as a standard product, provides greater flexibility in the design of system-on-a-chip solutions to expand the Internet infrastructure." The ZSP architecture offers the optimum solution for many next-generation DSP applications. With its very high-performance, efficient use of program memory, RISC-like instruction set and efficient compiler, the ZSP is ideal for wireless portable devices, wireless base stations, high-speed xDSL modems and Voice-over-Network (VoN) applications. "The ZSP architecture can be tailored to wireless handset applications and offers significantly less power dissipation than most alternatives," said Will Strauss of Forward Concepts Co. "The DSP market is currently driven by digital wireless applications and is growing at least 25% this year to the $4.4 billion level and we forecast over 30% annual growth through 2003 to the $13 billion level." TollBridge Technologies Adopts ZSP LSI Logic's initial applications specific standard product (ASSP) based on the innovative ZSP superscalar architecture is the LSI401Z. The LSI401Z is the first in a series of standard DSP products being designed in by leading-edge customers. This device has been configured for applications that require high throughput and flexibility coupled with high speed I/O, such as communications infrastructure equipment. The LSI401Z is being used by TollBridge Technologies in its market-leading voice-over Digital Subscriber line (DSL) products to provide voice compression signaling and echo cancellation DSP functions. "We needed a programmable DSP with the processing power to meet the needs of our DSL products that we could go to market with today," said James Grady, vice president of marketing, TollBridge Technologies. "LSI Logic's ZSP product is extremely flexible, easily configurable, and gives us a strong migration path for future services." TollBridge Technologies is the leading developer of IP-based multiline voice solutions targeted at Competitive Local Exchange Carriers (CLECs). The company's solutions change the economics of delivering voice services to small business customers. TollBridge's solutions allow voice CLECs that own Class 5 switches to use broadband access technologies, such as DSL, to bypass the incumbent local exchange carrier (ILEC) and deliver toll-quality voice and integrated data services. ZSP Licensing Strategy In addition to its standard product family based on the ZSP architecture, LSI Logic is offering a new level of design freedom. By providing ZSP technology as an open architecture, LSI Logic is putting a high-speed, portable architecture in the hands of engineers skilled in system-on-a-chip design, breaking the chains that DSP companies have placed on their customers. "Up until now, DSP technology hasn't been readily accessible," said Giuseppe Staffaroni, vice-president and general manager of LSI Logic's Communications Products Division. "By offering ZSP as an open-architecture, we are providing industry leading DSP technology that makes next generation wireless infrastructure and networking applications possible today." LSI Logic's state-of-the-art manufacturing and commitment to the ZSP open architecture, is exemplified by its new Advanced DSP Design Center. Drawing on the company's experience in state-of-the-art, high capacity manufacturing and system-on-a-chip expertise in over 500 CoreWare(R) designs, the DSP Design Center will ensure that ZSP processor cores are truly embeddable.