MSTG news...
Tuesday October 12, 7:04 am Eastern Time
Company Press Release
Mustang.com Announces New Corporate Branding Strategy New Name, Identity Strategy to Reflect Online History and Evolution
BAKERSFIELD, Calif.--(BUSINESS WIRE)--Oct. 12, 1999--Mustang Software, Inc. (Nasdaq:MSTG - news) today unveiled that it has changed its name to Mustang.com, Inc. to provide a new corporate brand with the singular focus of aligning the Company and its industry leading eService platform with the efforts of the 290+ organizations that have established the Company as a leader in the eBusiness and eService infrastructure markets. Mustang.com represents the convergence of thirteen years of online communications technology experience with the next generation of online interaction -- eBusiness and eService infrastructure.
``E-mail presents the single greatest opportunity to leverage the electronic customer relationship,' commented President and CEO, Jim Harrer. ``It is widely recognized that a rich and rewarding online experience is based on more than content or commerce alone. The immediate, personal communication customers now demand requires that companies embrace integrated eService as a means to more loyal and longer-lasting relationships. We want to champion the personalized, technology-driven eService process as a profitable means by which a company can demonstrate its commitment to customer satisfaction and earn its audience's attention and loyalty.'
Supporting the corporate name change is a new product branding effort, complete with website, logo, and tagline that define Mustang.com's unique position as both a technology innovator and time-tested partner. Streamlined graphics and a new tag, ``Trusted eService Solutions', accompany the award-winning Internet Message Center e-mail management platform, recast as Mustang Message Center.
``Our challenge was to restate our commitment to the core brand while leveraging the innovation that is defining eService as a central business process. E-mail is linking customer interactions across all media and presenting tremendous opportunities to personalize the electronic interaction,' said Mustang.com VP Marketing Tanley Martin. ``Mustang has evolved technologically without straying from its mission to advocate and enable complete customer satisfaction. Future communications will support these elements in tandem.'
Mustang.com's ``Trusted eService Solutions(TM)', based on the award winning Mustang Message Center 3.0 platform, provide comprehensive customer interaction and management via the Internet, including advanced web-based self-help, inbound e-mail management, and intelligent automated e-mail response. While Mustang.com recognized the significance of leading technology, its research demonstrated the market tendency towards high-touch organizations, often noting the Company's extended market presence, and the expectation of a highly personalized exchange.
``Mustang.com's online and Internet experience is unmatched in the industry and something to which our customers respond,' continued Mr. Harrer. ``While our customers consistently delight in the technology we deliver, they almost unanimously cite our past success as a differentiator over the companies that have followed us into this market.'
About Mustang.com and Mustang Message Center
Mustang.com enables loyal, high quality customer relationships through the design, development and support of Internet and e-mail based customer management software applications. Mustang Message Center is an award-winning eService solution that improves e-mail management in mission-critical, high-volume customer service operations. The Mustang Message Center is actively utilized for 24x7, mission-critical customer service, by more than 290 companies, supporting hundreds of thousands of transactions every day. Corporate headquarters are located at 6200 Lake Ming Road, Bakersfield, CA 93306 with offices in Boston, MA, Chicago, IL, Los Angeles, CA, Miami, FL, Atlanta, GA, New York, NY and Washington, DC. Inquiries can be addressed via voice, 661-873-2500; fax, 661-873-2599; or e-mail, info@mustang.com. Additional information is available from Mustang.com on the Web at mustang.com.
-------------------------------------------------------------------------------- Contact:
Mustang.com, Inc. Bob Allman, 661/873-2559 bob.allman@mustang.com or Continental Capital & Equity Dodi B. Zirkle, 407/682-2001 dodi@insidewallstreet.com |