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Technology Stocks : MRV Communications (MRVC) opinions? -- Ignore unavailable to you. Want to Upgrade?

To: Greg h2o who wrote (15994)	9/27/1999 7:48:00 PM
From: signist	Read Replies (1) \| Respond to of 42804

Have you tried to move a mountain? Forget it. I'm tired of trying. 1,000,001st time this has been stated * You said "MRV must improve PR/Marketing". I feel that MRV must GET some PR/Marketing. They obviously do not know what the street is looking for from companies, or if they do, they are thumbing their nose at the street (and us, fellow stockholders).** messages.yahoo.com Another big Sheeeeeeeeeeessssssssssse!

To: Greg h2o who wrote (15994)	9/27/1999 7:54:00 PM
From: signist	Respond to of 42804

These guys know how important marketing is...I know...MRV ain't no Nortel. (COMTEX) B: Nortel To Launch $100M Ad Campaign B: Nortel To Launch $100M Ad Campaign NEW YORK, Sep 26, 1999 (AP Online via COMTEX) -- Nortel Networks, determined to claim its rightful place alongside Cisco Systems and Lucent Technologies as one of the Internet's chief architects, is launching a $100 million sequel to its catchy ad campaign based on the Beatles' song ''Come Together.'' The new campaign starting Tuesday features celebrities such as Olympic gold medalist Michael Johnson, astronaut Buzz Aldrin and novelist Kurt Vonnegut responding to the question, ''What do you want the Internet to be?'' Nortel, with annual revenues of $17.6 billion, is second only to Lucent in fiber-optic technology, a field that network equipment king Cisco is only now entering through an acquisition. Meanwhile, according to Nortel, about 75 percent all Internet traffic in North America travels over Nortel network equipment. And with telephone calls and television seemingly destined to converge over the Internet, fiber optics will only play an increasingly important role in carrying all that communications traffic. Those observations are hardly overlooked on Wall Street, where Nortel's shares have are trading near their 52-week high of $50, closing Friday at $46.93 3/4. But Ontario-based Nortel suffers from anonymity problems. Cisco and Lucent have also spent heavily on advertising to ensure that unlike their high-tech network machinery, their names aren't invisible to the masses joining the Internet revolution. Both companies, however, have enjoyed a decided advantage over Nortel. As one of the most successful stocks of the 1990s, Cisco is well known as the world's biggest supplier of the machinery used to build the Internet and other networks. And Lucent, while only two years old, had the good fortune of its star pedigree, having descended from telecom pioneer Bell Labs before being spun off as an independent company by AT&T, perhaps the most widely held stock in America. For Nortel, the first step in an aggressive branding effort that began earlier this year was changing the company's name from Northern Telecom. Then came the offbeat ''Come Together'' campaign, which was launched in February. Nortel says consumer awareness has improved by 10 percent since those commercials began running. But like many a beer commercial that has charmed TV audiences, the Nortel campaign has often proven more memorable than the brand name it was meant to bolster. The new campaign, which will begin with newspaper ads in major publications such as The Wall Street Journal, was designed by the company with Temerlin McClain Advertising and Fleishman-Hillard. The ads are expected to run through next year. Other people appearing in Nortel's new ads and TV commercials include musician Curtis Mayfield and Nupur Lala, the recently crowned champ of the 1999 National Spelling Bee. Copyright 1999 Associated Press, All rights reserved. -0- APO Priority=r APO Category=1700 * end of story *