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To: Glenn D. Rudolph who wrote (78757)	9/27/1999 10:14:00 PM
From: Eric Wells	Read Replies (1) \| Respond to of 164684

"... online shoppers will spend $12.2 billion worldwide this Christmas, almost three times as much as they did last year..." "...Hundreds of dot-coms have set up multimillion-dollar advertising budgets.." "The figures are still coming in, but count on more than $3 billion being spent this year, with that figure heavily weighted toward the fourth quarter," Mr. Johnson says. Do the math and you'll conclude that e-tailers will spend a full one-quarter of the sales they hope to generate. "The war chests that have been put in place for this Christmas season are awesome, and that money is going to get spent," says Michael Murphy, editor of the California Technology Stock Letter. "It looks like the purpose of a dot-com is to transfer money from venture capitalists to ad agencies." You have to wonder how long this can go on? -Eric