To: Susan Saline who wrote (22537 ) 9/28/1999 3:20:00 PM From: John J H Kim Read Replies (1) | Respond to of 43080
Taking a small postion in TCTY: Talk City Tapped to Promote NBC's New Fall Lineup Online New Chat Rooms Highlight New Shows, Stars CAMPBELL, Calif., Sept. 28 /PRNewswire/ -- Talkcity.com (www.talkcity.com), the consumer community network run by Talk City, Inc. (Nasdaq: TCTY - news) has been chosen by NBC as the online chat destination for fans of NBC's new television shows. Beginning this week, www.talkcity.com will open chat rooms on nbc.talkcity.com for new shows ``Third Watch,' ``West Wing,' ``Freaks and Geeks' and ``Stark Raving Mad.' In these rooms, fans can discuss the stars, storylines, and other related topics in a moderated environment. Additionally, Talk City is providing online promotional support for NBC's new lineup. NBC will promote the new opportunities on nbc.talkcity.com via broadcast promotional mentions. The marketing partnership comes on the heels of Talk City's recent advertising campaign on NBC, which tripled traffic to nbc.talkcity.com. The nbc.talkcity.com destination is a co-branded area of www.talkcity.com, focused on interactive and community services for NBC, including special celebrity chat events. NBC is also an investor in Talk City. ``We're finding that the synergies between our on-air promotional efforts and our on-line promotional efforts are reaping great rewards,' said Deborah Hamberlin, VP of Corporate Advertising and Promotion Strategy for NBC. ``Talk City's expertise in building community and interaction online serves us well keeping our TV fans entertained when they're online. We're happy to work closely with Talk City on this increasingly important promotion.' ``Our experience is teaching us that television promotion drives a very intentful and targeted audience to our site -- people who stay for long periods of time and who come back time and again,' said Christopher Escher, VP of Marketing at Talk City. ``We're proud to be chosen by NBC to provide a seamless link between their on-air and online programming.'