To: CrazyTrain who wrote (14 ) 9/29/1999 6:34:00 PM From: Ed Ajootian Read Replies (1) | Respond to of 20
Itronix Launches Aggressive Indirect Channel Campaign to Expand Market Reach Expansion Into Channel to Benefit Distribution Partners and Resellers Including Ingram Micro and Computer Sciences Corporation (CSC) by Adding Award-Winning Mobile Solutions to Their Offerings SPOKANE, Wash., (September 27, 1999) ? Itronix Corporation, a world leader in the design and manufacture of ruggedized, wireless mobile computing solutions for field automation, today announced a new indirect channel campaign that will expand the company's market leadership and provide Itronix? award-winning solutions to a wider array of customers. Itronix is partnering with distribution channel leaders, including Ingram Micro, Pinacor, Newcourt Financial and Global Wireless, to offer customers more aggressive pricing models and introduce the company's specialized mobile solutions into the channel. Itronix is also partnering with companies such as Computer Sciences Corporation (CSC) to expand into several new vertical markets, including government and public safety. Itronix is offering both their Windows and CE based products to the marketplace this month with list prices starting as low as $1995. To date, Itronix has achieved success through a focus on specific vertical markets including telecommunications and utilities served by industry specific direct sales organizations. By enabling channel partners to add its ruggedized notebooks and handheld computers to their portfolios, Itronix will expand its leadership position. This aggressive new channel strategy will empower Itronix to infiltrate new markets, significantly increasing its overall revenue. "Prior to our entry into the channel, distributors and VARs were unable to offer fully ruggedized, mission-critical, wireless computing solutions to their clients ? something that an increasing number of organizations with mobile workforces are demanding," said Matt Gerber, vice president of marketing, Itronix. "Our new channel initiative will afford a new set of award-winning options to our distribution partners and extend our solutions to a wider array of markets with highly mobile workforces." By adding Itronix products to their portfolios, resellers have a new set of fully ruggedized mobile computing solutions that meet the demands of today's mobile workforce. Itronix? new distribution partners have the ability to fully support hardware, software, and wireless solutions, as well has provide a wide array of technical support services. "Itronix has deployed leading-edge computing solutions that have changed the way mobile workforces deliver service to their customers," said Tim Drexler, Business Unit Director of Ingram Micro. "With Itronix? solutions available to us, we are now able to offer a full set of mobile computing options that spans the spectrum of our clients? diverse needs." To complete the customization of its solutions for the specialized needs of public safety, government and commercial field service, Itronix has entered into strategic software partnerships with leading companies such as Oracle, SAIC and Siebel Systems. With the alliances in place, Itronix customers will now have the opportunity to purchase a fully integrated end-to-end solution from a single point of contact. Every customer will benefit from certified hardware/software product testing prior to delivery, and each partnership will be committed to providing customers with custom-tailored solutions specific to their unique field applications. Itronix offers mission-critical computing solutions equipped with fully integrated wireless communications to companies with mobile workforces. Itronix? ruggedized notebook and handheld computers are designed for the most challenging environmental conditions, including extreme heat, cold and humidity; bright sunlight or total darkness; and repeated drops and vibration. About Itronix Itronix Corporation designs, manufactures and deploys mission-critical wireless field automation solutions for mobile service workforces. Itronix' ultra-rugged computing devices feature embedded high-performance wireless technologies that maximize the productivity of mobile applications in markets such as utilities, telecommunications service, home and business services, public safety, and insurance estimation. Itronix is based in Spokane, Wash. and is a subsidiary of Dynatech Corporation, a Burlington, Mass.-based global communications equipment provider focused on leading-edge communications technology solutions. Additional information about Itronix Corporation can be found on Itronix' Web site at itronix.com ********************************************************** Geez, yer slippin' there Monty -- I'm disappointed!