To: kemble s. matter who wrote (143075 ) 9/28/1999 8:52:00 PM From: TechMkt Read Replies (1) | Respond to of 176387
This is a great marketing idea. DELL is always innovative. Fez ___________________________________________DELL TO AUCTION ARTIFACTS AND MEMORABILIA OF COMPUTER HISTORY Online Auction at www.dellauction.com To Sell Michael Dell's 'Dream' Computer System, Benefit United Way ROUND ROCK, Texas, Sept. 27, 1999 -- For the person who wants the best of everything, one might commission Michelangelo for the perfect statue -- Shakespeare for an exceptional work of literature -- and Beethoven for an unmatched musical score. For the model home computer however, one would need access to a contemporary high-tech innovator. For those in search of an ideal computer system, Dell Computer Corporation is offering the public a chance for a "dream computer system" specifically designed and configured by the company's CEO Michael Dell. Dell's auction, the proceeds of which benefit the United Way of Central Texas, will be held between Sept. 27 and Oct. 8, on the company's www.dellauction.com Web site. In addition to Mr. Dell's dream computer system, the auction will make available computing artifacts from the company's past, (see full list and schedule below). "Our charity online auction is a chance for consumers to visit www.dellauction.com for computing essentials and memorabilia, and benefit a great cause," said Richard Owen, vice president, Dell Online worldwide. "Dell's online auction site provides customers with a convenient way to buy and sell older systems for great prices, which is part of our strategy of being a single source for all of a customer's technology needs during a lifetime relationship with the customer." Every two days, www.dellauction.com will feature another chance to bid on pieces of computing history and early Dell company memorabilia, including one of the first PCs manufactured by Dell in 1985, as well as autographed copies of books by Mr. Dell and Microsoft CEO Bill Gates. From Sept. 27 to Sept. 29, the site will feature the 500,000th Dell Latitude laptop computer manufactured by Dell -- a one-of-a-kind milestone keepsake in gold-colored casting that, until now, has been on display in Mr. Dell's office. From Sept. 29 to Oct. 1, bids can be placed for one of two original copies of Dell Computer's first annual report, dated 1988 and personally autographed by Mr. Dell -- a memento of the company's stock that has since appreciated approximately 50,000 percent. From Oct. 1 to Oct.4, the site will feature a Turbo PC, circa 1985 -- one of the first lines of personal computers manufactured at PCs Limited, the company which is now known as Dell Computer Corporation. From Oct. 4 to Oct. 6, the public can bid on a collection featuring a personally autographed copy of Mr. Dell's book, Direct from Dell, and Bill Gates' book, Business @ the Speed of Thought. From Oct. 6 to Oct. 8, bids will be accepted for Mr. Dell's dream system, a Dell Dimension desktop complete with 600MHz Pentium III, 37 gigabyte hard drive, digital music package, DVD drive, Dolby Digital Surround speakers and DellNet Internet access, a $4,878.87 value (as of Sept. 22 including tax, title and license). The system features a special plate engraved with Mr. Dell's signature. All online bids begin at $1 for Dell's charity auction, and each item includes a certificate of authenticity signed by Mr. Dell, except the books, which are autographed directly by Messrs. Dell and Gates. All sales from the www.dellauction.com site are secure and backed by Dell's privacy practices. Dell's www.dellauction.com site is a secure and direct way for customers to get the most for their used PCs and find some of the latest Dell technology they need. The site provides computer users a place to easily sell their old systems, bid for refurbished Dell systems, and buy computer-related products.