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To: Sonny McWilliams who wrote (31795)	9/29/1999 8:52:00 AM
From: art slott	Read Replies (1) \| Respond to of 41369

From the Actv thread. "Convergence is the interactive tv gold rush." >>The potential for TV networks to not just advertise a product, but to let viewers purchase it on impulse, has companies practically salivating. "People are going to be attracted to the content, but along the way we want to get them to buy something," said Feinman. Still, it won't get any easier for the TV industry. With such rich e-commerce potential, the market will become more crowded, said Jean-Marc Racine, CEO of set-top software maker Canal+ U.S. Technologies. "Convergence is the interactive TV gold rush." news.excite.com View Next 10 Messages \| Respond \| Previous \| Next Remove SubjectMark