Positive PCNA news just out-
(BSNS WIRE) Attorneys Online, Inc. To Launch New Internet Site, Lawtrip.
Attorneys Online, Inc. To Launch New Internet Site, Lawtrip.com
Business Editors
LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 29, 1999--Attorneys
Online, Inc. a wholly owned subsidiary of The Publishing Company of
North America, Inc. (Nasdaq: PCNA) today announced the launch of its
new Internet travel site for legal professionals, Lawtrip.com,
scheduled for the first week of November.
Lawtrip.com, the product of an alliance with a premium online
travel service, will enable legal professionals to place reservations
and purchase nearly any travel related service, including services
offered by airlines, hotels, cruise lines and rental car companies.
Lawtrip.com will also feature special travel opportunities that target
family and recreational travel for legal professionals.
Lawtrip.com will be featured on the navigation bar of the
company's legal portal (www.lawlinks.com) which debuted last August at
the American Bar Association's annual meeting in Atlanta, Georgia. It
will also be highlighted at America's Legal Super Store(TM)
(www.Lawmiles.com), along with other affiliated company sites, and
through PCNA's print directory distribution. Lawtrip.com also will be
accessible through Legaltravel.com.
"As the majority of the nation's 950,000 attorneys are frequent
travelers, Lawtrip.com is a natural fit with our online strategy of
offering a comprehensive array of goods and services to the legal
profession," commented Peter S. Balise, President and Chief Executive
Officer for Attorneys Online. "We've built our legal portal to help
busy legal professionals navigate the World Wide Web for information
on legal issues and topics and also, to provide a direct conduit to
products and services they utilize most. We will continue to build on
this strategy, offering products and services through Lawlinks.com to
legal professionals and businesses, as well as to the public.
"Directly from the front page of our portal, we now feature
e-commerce solutions for legal professionals through America's Legal
Super Store, the world's largest legal store, the product of a
strategic alliance with Value America.We also feature America's Legal
Source, our comprehensive online expert and service provider
directory, legal careers, convenient attorney search capabilities
through an agreement with Martindale-Hubbell, and law books through
Amazon.com. Lawlinks.com also will offer a broad range of important
legal resources through Findlaw, Inc. Additionally, visitors to the
site will be able to procure long-distance and cellular services from
AT&T. We plan to include law books, CD ROMs and other research
services, and have rescheduled our new law library to debut next year.
By featuring Lawtrip.com and its comprehensive travel services, we are
now even better positioned to meet the needs of legal professionals
through our legal portal."
Attorneys Online is aggressively implementing its marketing
program to legal professionals through its Association Alliance
Program (AAP) targeting bar associations nationwide. Through the AAP,
attorneys as well as bar associations will benefit as profits are
shared with participating associations and attorneys receive valuable
Lawmile Purchase Incentive Awards on all purchases made in America's
Legal Super Store. Lawmiles can be redeemed for airline travel, hotel
stays, rental cars, merchandise, or up to 2% cash back. The company,
now focused on the formation of its marketing network, will
aggressively pursue its direct marketing to legal professionals
thereafter.
The Publishing Company of North America, Inc. and its wholly
owned subsidiaries, PCNA Communications Corporation and Attorneys
Online, Inc. are integrated full service providers of specialty
publishing for bar associations nationwide as well as online providers
of information and e-commerce solutions to the entire legal community.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: The statements that express the "belief",
"anticipation", "plans", "expectations" and similar expressions and
the statements made above relating to the planned launch of
Lawtrip.com in the first week of November, relating to the expected
benefits accruing to participating bar associations, and relating to
the Company's planned aggressive direct marketing to legal
professionals are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. The results anticipated by some or
all of these forward-looking statements may not occur. Important
factors that may cause actual results to differ materially from the
forward-looking statements include the following: 1) unexpected
difficulties that may be incurred in launching Lawtrip.com or the law
library, 2) the performance of third parties over which the Company
has no direct control, 3) the Company's ability to provide products
and services useful to the legal profession at competitive prices, 4)
the Company's ability to attract users to its websites, 5) the
Company's ability to effectively provide programs that bar
associations will accept and which will effectively promote the
Company's online business to their membership, and 6) unanticipated
business difficulties that may divert management's attention away from
the aggressive marketing of its legal super store. While the Company
believes that these statements are accurate, the Company's business is
dependent upon general economic conditions and various conditions
specific to its industry and future trend results cannot be predicted
with certainty. Investors should also consider information contained
in documents filed by the Company with the Securities and Exchange
Commission.
--30--nmb/mi*
CONTACT: The Publishing Company of North America, Lake Helen
Peter S. Balise, President, 904/228-1000
Fax: 904/228-0271
or
Investor Relations:
InterWest Associates, 949/645-8325
KEYWORD: FLORIDA
INDUSTRY KEYWORD: PUBLISHING COMPUTERS/ELECTRONICS COMED
INTERACTIVE/MULTIMEDIA/INTERNET
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