To: esecurities(tm) who wrote (3554 ) 9/30/1999 2:34:00 PM From: TheSlowLane Respond to of 4231
Here's the full text of the announcement: NewKidCo Appoints Video Game IndustryVeteran Sam Goldberg as Executive Vice President of Publishing September 30, 1999 12:54 PM BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 30, 1999--NewKidCo International Inc. NKCIF CA:NKC has named video game industry veteran Sam Goldberg to the newly formed position of Executive Vice President of Publishing, for it's subsidiary NewKidCo LLC. In his new position, Mr. Goldberg will report to NewKidCo LLC President, Hank Kaplan and be responsible for overseeing NewKidCo's product development, marketing and licensing efforts. He will create all marketing plans and initiatives designed to increase awareness and maximize revenues for NewKidCo, help secure high profile licenses based on popular children's properties and pursue new strategic partnerships. "Sam's extensive knowledge and marketing experience within the video game industry will be a great benefit to help NewKidCo build its industry profile and product portfolio," said Hank Kaplan, President of NewKidCo LLC. "He knows how to make marketing campaigns that create hit titles. I'm confident that under his leadership, NewKidCo will continue to establish itself as the leading publisher of video games for young children." Mr. Goldberg comes to NewKidCo after three years as President of SG&A Marketing Services, Inc., an entertainment-consulting firm with a client roster including Midway Home Entertainment, The Women's Sports Foundation, Take2 Interactive and Mad Catz, Inc. Prior to forming SG&A Marketing Services, Inc., Mr. Goldberg served as Vice President of Marketing for Acclaim Entertainment for eight years, where he spearheaded the award winning marketing campaigns for two of the best-selling video games of all time, Mortal Kombat and NBA JAM. "I'm very excited to be joining NewKidCo's terrific team and to have the opportunity to help bring the interactive entertainment experience on consoles to greater heights and to the Internet with some very intriguing technological and marketing innovations," said Mr. Goldberg. "More than any other company, NewKidCo is ready to capitalize on the broadening demographics for video games with great licensing and technology relationships." Mr. Goldberg holds a Bachelor's Degree in Journalism from the University of Wisconsin and earned his Master's Degree in Fine Arts from C.C.N.Y. Additionally, Goldberg received his Master's in Elementary Education from Fordham University.