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Non-Tech : USAB - USABancShares.com -- Ignore unavailable to you. Want to Upgrade?

To: Tom Borst who wrote (2083)	9/30/1999 10:50:00 PM
From: Tom Borst	Read Replies (1) \| Respond to of 2419

I'm personally not a huge Stern fan, but a lot of people criticize USAB for advertising with him . . . please take a look at the facts before you criticize! howardsternadnetwork.com Click on "Our Listeners" then "Enter" <<<Over half of the 25-54 audience earns $50k+, that's 15% above the norm! Virtually half own a computer and 1/3 plan to buy a computer in the next twelve months. More than half own their own home, 30% of listeners are female. The average Stern listener spends over 5 hours a week listening to his show.>>> HOWARD'S VIEWS ON ADVERTISING I said to many people that, when I envisioned being on the radio, I didn't envision being just a disc jockey. I'm a salesman. There are certainly lots of mediums out there that one can advertise in, but I always envisioned a very aggressive medium. I envisioned a guy coming to me and saying, "Look, I gotta sell product. And I don't have the budget of Proctor & Gamble." I have found that we have the kind of medium, where somebody puts some kind of pre-recorded spot on our show and people sit through those commercials, because they're waiting to hear what we're going to do next! Especially live commercials, I want them to be entertaining, so no one's going to tune out and I'm going to sell a lot of product. I take it as a personal mission to sell a product for people. You know, I've had companies come to me, who were doing about a million dollars in business, and after a couple of weeks on the air with me, they are doing 13 million dollars of business. That's tremendous impact. That's what we're really all about anyway. Keeping people tuned in during the commercials. I've had sponsors who for years avoided my Radio program, saying, "I don't know if it's the right environment." And then when times got a little tough, they said," I gotta sell some product or I'm going to be out of business. "Boom. They're there now. And they sell product. We have very effective advertising. We're the people who smack you in the face and say, "Oops. Here's a great sponsor. Here's why we think that They are good. Here's how they can save you money. Here's their basic pitch. Give them a chance. Give them a call. "And we are very, very aggressive in that. I've heard disc jockeys say that they don't want to read live commercials, they don't want to record a commercial with their voice on it. Hey, you know, we're all working together. It's one giant effort, and I'm not going to get paid if I don't have advertisers,and I recognize that. I also think that I have an obligation to an advertiser. I don't want a guy comin' on to my show and not getting results. I want them getting results through the roof. WHO ADVERTISES ON THE HOWARD STERN SHOW? Datek Priceline.com Heineken Barilla Pasta Metrix ewallet.com Stroud Medical Center Skechers Shoes hsx.com Attorney Connection AquaVie Instant Auto Cash Business Software Alliance Camino Real Hotels and Resorts Artist Direct.com Tropicana Night Club