To: Martin E. Frankel who wrote (35215 ) 10/1/1999 7:50:00 PM From: johngmack Respond to of 44908
Marty, <<And as long as our service remains top caliber the more these new "visitors" will tend to come on board. I believe anyone in marketing will agree that TSIG needs volume and repetitiveness in order to gain name recognition... and with that the customer base should continue to grow. >> Over the past few months I have commented in several posts that TSIG had the potential to be one of the top three or four internet CD retail distributors in the US market. IMHO TSIG can compete favorably with amazon.com and CD-Now, and our company is clearly lower priced than these two companies. Assuming TSIG's card/CD model is profitable (and with lower prices), that puts it one up on amazon.com. CD-Now's new relationship with sleepy ole Columbia House could cause some future problems with the bean counters if revenues start to fall. At this time, I don't believe Suzanne and others have included this potential in their revenue projections, but the opportunity may soon present itself. Whether the MyMusicCard was sold through fundraising or corporate accounts doesn't matter, the purchaser ends up ordering CD's either directly or indirectly on the card's website. The shipping form included with the delivered CD only makes reference to MyMusicCard. Someone correct me if they know differently, but the MyMusicCard program does not currently offer an affinity program for the cards as the credit card companies do. What is most likely to happen is that the consumer, with each CD purchase, will become less focused on the fundraiser or corporate sponsorship, and more comfortable with the MyMusicCard brand. This creates the opportunity for www.mymusiccard.com to become a fixture on many personal computer's Favorite Places pull down menu. Branding is what many corporations spend millions of dollars to build and gadzillions of dollars to legally protect. The unique and inexpensive card "hook" for TSIG can potentially be just as effective for brand recognition as all those ($) radio commercial calls to the Pentagon, Vatican and Mars. Please don't laugh folks. A video filmed adventure was one of the most profitable movies of the summer. Two headlines, one current and the other in the near future: "amazon.com adds to product line - becomes the Wal-Mart of the Internet"" "TSIG - New Internet CD Star. Number 4 in Internet CD Revenue with a Bullet. Profitable in only One Year After Opening Website!" A couple of comments on the new faces. General Ragono brings structure, discipline, project management and logistix experience to the table, all of which sorely needed improvement. Generally (no pun intended), board members who are not part of the senior management team DO NOT (nor want to) get involved in the day to day activities of the business. This probably IS NOT the case here. The appointment of an e-commerce sales manager is great news. It is long overdue and free's up Mr. Gordon to be a better CEO. Just a guess here, but look for more product manager/sales types to be hired within the next 3-6 months. Also, TSIG needs to appoint a few more board members who are both independent and can keep their hands out of the day to day stuff. John