Ulead/TI announce support for DV editing PCs.............
-------------------------------------------------------------------------------- ULEAD SYSTEMS ANNOUNCES COLLABORATION WITH TEXAS INSTRUMENTS TO INTEGRATE DV SOFTWARE SUPPORT FOR IEEE-1394
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Story Filed: Monday, September 20, 1999 8:05 AM EST
TORRANCE, Calif., Sep 20, 1999 /PRNewswire via COMTEX/ -- Ulead Systems, Inc., a leading developer of Web graphics and video editing tools, today announced that it is the first company to complete and ship video editing software for the IEEE-1394 Open Host Controller Interface OHCI-Lynx chip from Texas Instruments Incorporated (NYSE: TXN), worldwide leader in 1394 Solutions. For the past several months, Ulead worked closely with TI and Microsoft Corp. to ensure its award-winning VideoStudio 3.0 DV software has the most comprehensive support for IEEE-1394 DV than any other program in the sub-$100 consumer video editing category.
By bringing both broad and targeted support of IEEE-1394 devices into its software, Ulead's new version of VideoStudio allows video hobbyists and enthusiasts to control DV camcorders from their PC, and directly capture audio and video data from DV sources.
"We've worked hard to create a low-cost, high-value, 1394 solution for the PC that works directly with PC and consumer software like Ulead's VideoStudio, resulting in TI having the largest market share for 1394 serial bus solutions. We will enable over 8 million computers with 1394 in 1999," said Larry Blackledge, Worldwide Bus Solutions Business Manager at Texas Instruments Inc. "We believe VideoStudio will drive significant user demand for digital video products supporting IEEE-1394."
Ulead VideoStudio is already leading the category in technology innovation. Earlier this year, Ulead announced support for C-Cube's DVxplore MPEG-2 encoder/decoder solution and a bundling deal with the new Pyro Digital Video 1394DV solution from ADS Technologies. As the consumer digital video market continues to develop, Ulead's strong relationships ensure that it will lead the way in incorporating the best technologies from the best companies for the consumer.
"With advanced technologies like TI's OHCI-Lynx chip, the industry is quickly delivering the kind of video hardware products consumers need for rapid market growth and adoption," said Dr. Liming Chen, president of Ulead Systems, Inc. "Once the ground work was laid for bringing high quality video into the computer, Ulead quickly chose key players to work with, making sure our software products are the best available."
The OHCI-Lynx chip-level interface is supported directly by consumer versions of Microsoft Windows operating systems, including Windows 98 and Windows 98 Second Edition. Support for TI's chip-level interface will be available for corporate customers in the Windows 2000 operating system. In addition, Ulead has worked with Microsoft to ensure compatibility of its software with the DV capture, device control and codec software drivers supplied by Microsoft in Windows 98 Second Edition and Windows 2000.
"Microsoft is pleased to see collaboration between Ulead Systems and Texas Instruments to speed the delivery of camcorder-ready PCs to consumers," said Carl Stork, general manager Windows Hardware Strategy and Evangelism at Microsoft Corp. "We are continuing to provide strong support of IEEE-1394 devices, such as 1394 storage and other device types, as well as DV. Most recently, we built DV support into Windows 98 Second Edition, based on the Microsoft Windows Driver Model (WDM) driver and DirectShow streaming technologies. This provides a seamless connection between OHCI-compatible hardware, such as TI's OHCI-Lynx chip, and software packages supporting Windows standard APIs, such as Ulead's VideoStudio."
TI leads the industry in market share and advanced 1394 Link and PHY developments, shipping nearly 100 percent of the 1394 technology in today's computers and roughly 70 percent in consumer electronics. The TSB12LV23 OHCI-Lynx chip reduces costs by 30 percent and power by 83 percent compared with the previous solution, and it interfaces to PCI or CardBus.
"This solution is part of our aggressive technology leadership in 1394 and CardBus for the PC," continued Blackledge. "Available now, this link and our TSB41LV02, two-port, 400-Mbit/second PHY sell for sub-$10 in volume. Our next generation OHCI-Lynx and PHY will allow us to deliver a sub-$6 total 1394 solution to PC OEMs in the first half of next year."
Ulead VideoStudio 3 has the right mix of features for this target market. The company's experience in video editing software with MediaStudio Pro 5.2 translates to a well-researched, easy-to-understand user interface and a mature engine. VideoStudio 3 offers several unique features. A VideoWizard introduces beginners to the video editing process and users can create simple movies in VideoWizard alone. Its proprietary SmartRender(TM) technology means that video frames which are not edited are not decompressed and recompressed, just copied. This significantly improves performance and quality. Final projects can be saved as video email or Multimedia Greeting cards, added to Web pages and saved back to DV camcorders.
About Texas Instruments The worldwide leader and pioneer in digital signal processing solutions since 1982, Texas Instruments provides innovative DSP and mixed signal/analog technologies to more than 30,000 customers in the computer, wireless communications, networking, Internet, consumer, digital motor control and mass storage markets worldwide. To help customers get to market faster, TI offers easy-to-use development tools and extensive software and hardware support, further complemented by close to 300 third-party DSP solutions providers.
Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of, digital signal processing and analog technologies, the engines driving and digitalization of electronics. Headquartered in Dallas, Texas, the company's business also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com and ti.com .
About Ulead Systems Ulead Systems, Inc. develops innovative video, imaging and Web graphics applications to help users communicate their ideas effectively and creatively to audiences around the world. The company's award-winning products include Ulead PhotoImpact, Ulead VideoStudio, Ulead MediaStudio Pro, Ulead Photo Express, Ulead COOL 3D, Ulead COOL 360, and Ulead Face Factory. Ulead also supports the burgeoning Web graphics community with a robust Web site and a cutting-edge line of WebUtilities software products that focus specifically on Web graphics and animation design. For more information on the company, its products and services, please visit Ulead's Web site at ulead.com .
NOTE: Ulead and the Ulead Systems logo are registered trademarks of Ulead Systems, Inc. Ulead PhotoImpact, Ulead VideoStudio, Ulead MediaStudio Pro, Ulead Photo Express, Ulead COOL 3D, Ulead COOL 360 and Ulead Face Factory are trademarks of Ulead Systems, Inc. OHCI-Lynx is a trademark of Texas Instruments Incorporated. All other names used herein are trademarks or registered trademarks of their respective holders.
SOURCE Ulead Systems, Inc. (C) 1999 PR Newswire. All rights reserved. prnewswire.com
CONTACT: press, Jill Ryan of McLean Public Relations, 650-685-3850, or
jill--ryan@mcleanpr.com, for Ulead Systems, Inc.
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