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To: Stoctrash who wrote (45699)	10/3/1999 8:29:00 AM
From: John Rieman	Read Replies (1) \| Respond to of 50808

Cisco wants to enter the digital video market. They are still going to need MPEG chips.................... cabledatacomnews.com CISCO ACQUIRES COCOM FOR DVB TECHNOLOGY Networking Giant Bolsters OpenCable Set-Top and EuroModem Product Portfolios OCTOBER 1, 1999 Cisco Systems Inc. has acquired COCOM A/S of Denmark, a top developer of digital video broadcast (DVB) and Digital Audio Video Council (DAVIC) cable modem equipment, for $65.6 million in stock. Through the acquisition, Cisco has provided a key endorsement for DVB/DAVIC, which is gaining momentum as the preferred cable modem transport technology in Europe. The deal also bolsters Cisco's plans to support interactive service delivery to OpenCable digital set-top boxes. Once the COCOM integration is complete, Cisco will become the first vendor to offer a single headend platform that supports both DOCSIS and DVB EuroModem networks. "For regional and customer preferences, we need to be neutral and support both the best we can," said Bosco. "We're hoping we can reduce the religious arguments and help support the deployments of DOCSIS and DVB around the world. We hope to take a more objective look at both technologies, the strengths and weaknesses of each." Importantly, the COCOM acquisition is also a key element in Cisco's stealth strategy to enter the digital video market, launching a frontal assault against North American incumbents GI and Scientific-Atlanta. In the U.S., OpenCable is moving to the DVB/DAVIC standard for out- of-band signaling for digital video and interactive TV services. With COCOM's technology, Cisco will be able to support this capability through its headend products.