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To: Snowshoe who wrote (6443)10/7/1999 2:51:00 PM
From: bythepark  Respond to of 10309
 
Greg -

Here's a WIND licensee's take on the just completed Embedded Conference. It is very nice to see that Jerry Fiddler knows who his customers are :)

> Last week Patriot Scientific exhibited at the Embedded Systems Conference
> in San Jose, CA. This high quality, information rich technical conference
> focused on providing practical training for embedded systems engineers. The
> exhibition floor featured hundreds of new products from leading vendors
> providing product solutions for the multitude of designs being initiated
> worldwide. Here is an excerpt from Phil Morettini's (Patriot's VP of Sales
> and Marketing) conference recap.
>
> EMBEDDED SYSTEMS CONFERENCE RECAP
>
> Patriot exhibited at the Embedded Systems Conference in San Jose last week,
> our third consecutive year at the show. George Shaw and I worked all three
> days of the show, with Martin McClurg also assisting on the third day of
> the show.
>
> Java had a major but not overwhelming presence on the show floor. It had a
> place in many booths, but not being hyped as "taking over the world
> tomorrow". Java technology in the embedded world is now "getting down to
> business";it is being evaluated on it's merits rather than momentum, and it
> is being deployed where in makes sense. My take it that it is becoming a
> substantial and growing niche in the embedded market.
>
> There was no startling major announcements that we saw at the show. I did
> sit through a presentation at the Sun booth on J2ME, and I feel comfortable
> now how they are segmenting Java for the embedded market, the timelines for
> the various J2ME releases, memory models, the role of the JVM and KVM going
> forward, etc. Robert Tennant, the former President of Bedouin(acquired by
> Sun, Espial's archrival) gave the presentation. Robert visited us several
> months ago while working in another capacity for Sun.
>
> Mike Barr, an editor for Embedded Systems Programming Magazine, gave a
> special and positive mention of the PSC1000 in a conference session he
> conducted at on Embedded Java Systems design, which drove quite a few
> attendees to our booth.
>
> We had many prospects come by who either currently have evaluation kits or
> have placed an order for a kit and wanted to find out what was new. We had
> a number of Wind River and Sun employees visit us, notably Jerry Fiddler,
> founder and CEO of Wind River. Mr. Fiddler is one of the pioneers of the
> embedded business, and actually knew who we were and that we were a VxWorks
> licensee without me telling him.
>
> We had a simple demo set up which demonstrated for the first time publicly
> Patriot hardware running the VxWorks personalJava combination. This is a
> breakthrough in terms of stability, and I believe bodes well for our
> commercial prospects going forward.
>
> Although the Embedded Systems show was not spectacular for us, I am at the
> most optimistic point since I have been here. The market for embedded Java
> is becoming real, and we appear to still have the opportunity to be the
> market-leading Java processor in our target segments. We have continued to
> receive solid, significant interest from both potential customers and
> press. We have pre-sold roughly 20 Premium Evaluation kit, almost without
> trying. This has happened with practically no expenditures on marketing or
> sales programs, and without a truly market-ready solution to demonstrate to
> prospects. This is extremely important. Because of this, I anticipate a
> robust level of customer activity will begin once our solution is
> finalized, and our funding allows for aggressive promotion of the PSC1000.