BBSW News
Broadbase Wins Prestigious Crossroads 2000 A-List Award
Business Editors
MENLO PARK, Calif.--(BUSINESS WIRE)--Oct. 4, 1999--
Broadbase continues to garner industry recognition for its
award-winning line of e-business analytic applications
Broadbase Software, Inc., (Nasdaq:BBSW) today announced that its
e-business analytic applications have won the prestigious Crossroads
2000 A-List Award in the category of Enterprise Performance Management
Analytic Applications for E-business. Sponsored by Open Systems
Advisors, Inc., the Crossroads A-List Awards recognizes market leading
enterprise products and services that drive the success of today's
customer-focused businesses.
"Open Systems Advisors conducted extensive interviews with
several of Broadbase's customers and concluded that they were gaining
significant business value from Broadbase's analytic applications,"
said Nina Lytton president of OSA. "Broadbase EPM provides the results
that e-businesses require to effectively analyze business performance
and drive customer relationships."
"Both Fortune 1000 and pure 'dot.com' companies are selecting us
to improve customer loyalty, sales and marketing effectiveness and
customer satisfaction," said Anil Gupta, vice president of marketing
for Broadbase. "As companies open e-commerce channels, our analytic
applications leverage all aspects of customer interaction critical to
successful e-commerce. Winning the prestigious Crossroads A-List Award
is a true testament to our proven technology, deployment teams and
first class customer base." Broadbase adds the Crossroads 2000 award
to a strong year of industry recognition. Other awards and recognition
include:
- Selection as an Upside Hot 100 company two years in a row
- Winner of "best in class" in the User's Choice Awards sponsored
by Customer Support Management Magazine
- Named as a company to watch in both the "build and buy" markets
for analytic solutions by International Data Corporation (IDC) in
report #18032
About the Crossroads A-List Awards
The Crossroads A-List Awards focus on enterprise computing, the
integrated system supporting the business process from the supply
chain through the back office all the way to customer interaction.
Winners are determined after a detailed review of the vendors'
products or services and strategies. In-depth, confidential interviews
with experienced customers are the cornerstone of the judgment
process.
About Open Systems Advisors, Inc. and the Crossroads Research
Program Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a
real-world perspective on using new technology in business. OSA's
research is based on an ongoing and in-depth dialogue with hundreds of
seasoned IT executives and business leaders who are using emerging
technologies to achieve business results. OSA reports the Crossroads
Decisions, awards the Crossroads A-List and produces the Crossroads
Conference.
For additional information, contact the company at: Open Systems
Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617/859-0859;
crossroads-osa.com
About Broadbase
Broadbase is a leading provider of customer-centric analytic
solutions that enable businesses to maximize customer value across
Internet and traditional business channels. The Broadbase EPM
solutions create a comprehensive understanding of the customer
lifecycle by integrating and analyzing numerous points of customer
interaction, from Internet-based systems, front and back office
applications and demographic data sources. For more information, visit
Broadbase at www.broadbase.com.
(R)Crossroads is a registered trademark, and Crossroads A-List
and Crossroads Decisions are trademarks of Open Systems Advisors,
Inc.; any other trademarks are the property of their respective
owners.
Broadbase is a trademark of Broadbase Software, Inc. All other
product and company names may be trademarks of their respective
companies.
KEYWORDS: EPM, Enterprise Performance Management, Analytic
Applications, CRM, Customer Relationship Management, ERP,
Enterprise Resource Planning, ERM, Enterprise Relationship
Management, DSS, Decision Support, data mart, data warehouse,
Web, enterprise software, OLAP, data mining, E-Commerce,
E-Business, Sales, Marketing, Customer Service, Support,
Enterprise Information Portals
--30--ks/bos*
CONTACT: For more information:
Richard Howell
Broadbase
650-614-8385
rhowell@broadbase.com
or
Jessica Stafford
A&R Partners
650-298-3936
jstafford@arpartners.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
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Oct-04-1999 08:19 GMT
Symbols:
US;BBSW
Source BW Business Wire |
