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Technology Stocks : Intel Strategy for Achieving Wealth and Off Topic -- Ignore unavailable to you. Want to Upgrade?

To: hasan syed who wrote (24475)	10/4/1999 11:24:00 PM
From: hasan syed	Respond to of 27012

Intel Names New High-Performance Processor `Itanium' Santa Clara, California, Oct. 4 (Bloomberg) -- Intel Corp. said its new, top-of-the-line Merced microprocessor will be called Itanium, a name that the world's biggest computer-chip maker hopes will imply power and reliability. Until now, Intel has been calling the chip by its code name, Merced. Itanium is scheduled to debut in the middle of next year and will mark Intel's move into the market for processors that run more powerful server computers, the machines that control the flow of information on computer networks, including the Internet. The company is counting on Itanium to take it beyond the cutthroat market for personal computer chips and deeper into the market for server processors, which command much higher prices. ``The new name represents the strength and performance this microprocessor has,' said Jami Dover, vice president of marketing at Santa Clara, California-based Intel. Intel marketing executives worked with outside consultants to come up with the new name. It took the company months to find one that could be copyrighted in all the major countries where Intel operates. Dover said she's pleased that the name echoes the word titanium, because it implies strength and sturdiness. Titanium is a metal used in aircraft landing gear and other critical parts that must be both lightweight and sturdy. Intel also wanted to include the ``-ium' suffix to imply continuity with its Pentium line of chips, Dover said. Chief Executive Craig Barrett demonstrated the Itanium chip for the first time at an Intel chip developers' conference in late August. The market for servers using Itanium and other advanced chips is enormous, Barrett said. The world only has 4 percent of the servers that it will need to run the Internet and associated networks in 2005, Barrett estimated at the time. Intel shares rose 2 1/16 to 77. They've risen 30 percent so far this year. Oct/04/1999 16:39 (C) Copyright 1999 Bloomberg L.P.