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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Goutam who wrote (73989)	10/5/1999 7:14:00 AM
From: Goutam	Read Replies (1) \| Respond to of 1573201

The Register's buzz on AMD's 64bit plan - Posted 05/10/99 9:09am by John Lettice theregister.co.uk AMD takes SledgeHammer approach to beating Intel's Merced AMD is today poised to build on the buzz surrounding the Athlon by announcing its 64-bit successor, SledgeHammer. It's scheduled to ship in 2001, after Intel's H2 Merced/Itanium target, but it appears AMD has been reading Intel's roadmaps diligently, and has an ambush planned. For over a year now Intel has been talking down prospects for Merced/Itanium (we'll decide what to call the renamed chip once the market decides). The company says it expects Merced (screw it...) to be important as a development platform for 64-bit systems, but that it's going to be a while before there's sufficient 64-bit software around for customers to derive major benefits from it. With the OS vendors all not going much further than promising shipping software by the Merced launch, that's a pretty reasonable take. Some developers will be running with beta 64-bit OS software, but development won't gather momentum until a fair while after Merced ships. Intel therefore points people gently in the direction of Mckinley (or "Ickel," as it'll no doubt be known) as the first high volume Intel 64-bit processor, and in the meanwhile the company will continue to develop and sell higher speed, high volume IA-32 (there's something you can pronounce with confidence) chips. But if Intel expects 32-bit to remain king through 2001 and maybe beyond, what should AMD do? It's currently collecting 32-bit speed trophies for Athlon, and if it can build on this up to the Sledgehammer rollout then it might just be in a commanding position. SledgeHammer, marketing VP Dana Krelle tells us in a blatant leak to the WSJ this morning, will be 64-bit, but will be designed to run 32-bit apps at blisteringly high speeds. Alongside that AMD's x86-64 architecture is intended to be simpler to deal with than Intel's. So here's the script, as we see it. AMD sees a possible window whereby it can carry and increase current Athlon momentum through 2000, and then capitalise on that with what will in operation effectively be a faster 32-bit chip in 2001. The possible gotchas here are first, that the Athlon mo gets blunted (it is a long way to run, and AMD doesn't usually manage to stay ahead for long), and second, that any delays in SledgeHammer would give Intel the opportunity to establish its own roadmap instead. If AMD avoids these, and manages a seamless Athlon-SledgeHammer transition, then the mindshare it can capture with the latter will help it with the big one - use SledgeHammer market momentum to establish the AMD 64-bit architecture while leaving Intel floundering. That's superficially plausible as a strategy (this is not the same as saying it's achievable), but we can see another gotcha. Whether or not AMD 64 is easier to develop for than Intel 64, the Intel architecture currently has scads of software development resource going into it. Solaris, Monterey, Linux, Windows 200x (no, really), and by 2001 at least three of these will be shipping. So what's AMD doing about getting development going for Sledgehammer? ______________________ On the same subject - from Cnet AMD takes on Itanium with new chip By Reuters Special to CNET News.com October 5, 1999, 3:40 a.m. PT news.cnet.com NEW YORK--Advanced Micro Devices plans to unveil today a new microprocessor that would compete with a new chip Intel named yesterday, according to reports. The 64-bit SledgeHammer, designed to compete with Intel's new Itanium, represents a change in strategy for Advanced Micro, the Wall Street Journal said today. Rather than copying Intel, Advanced Micro is introducing a new chip that isn't compatible with software written for chips made by its larger rival, the paper said. Intel's Itanium is expected to debut in the second half of 2000, while Advanced Micro won't launch its chip until 2001, the Journal reported. __________________ Goutama