To: MF who wrote (1 ) 10/14/1999 6:53:00 PM From: Coho Read Replies (1) | Respond to of 8
Two news release today; News Release October 14, 1999. Elgrande Announces Brand Development Campaign VANCOUVER, CANADA – PR NEWSWIRE – Elgrande.com Inc. (OTCBB: EGND) is pleased to announce it has appointed Perich + Partners of Ann Arbor, Michigan as its advertising agency of record. Perich + Partners will develop a new logo, brand positioning, and corporate identity and marketing communications to assist in the establishment of Elgrande.com as a leader in disintermediated e-commerce. The ShopEngine™ is a co-brandable aggregated database of products from multiple suppliers that Elgrande licenses to third-party web sites who wish to incorporate a no-cost e-commerce component for additional revenues. The ShopEngine is the underlying technology and database that powers the Elgrande.com web site. Elgrande realizes revenues from a flat rate per item sold through the ShopEngine, as well as from delivered advertising. It is anticipated that three to five new product categories will be incorporated into the ShopEngine Version 2.0 to be released in March of 2000. According to Ernie Perich, agency founder, president and creative director, this is a from -the-ground-up effort. "Elgrande is a great e-commerce opportunity. As an agency, its what we've been working toward for the last 12 years. It's an enormous challenge, but we're ready." With current clients also including one of the nation's premier online mortgage lenders, Rockloans.com and now Elgrande.com, Perich + Partners is quickly developing an internet branding expertise. Adds Mr. Perich, "We understand the value of complete consistency in a brand's communications. Elgrande.com is an Internet site that gives e-commerce consumers direct access to manufacturers and publishers through their proprietary ShopEngine™. The ShopEngine presently offers over 2.7 million titles in books, music, video and DVD, and is adding new product categories on a continuing basis. Visit the Elgrande.com consumer site at elgrande.com or the Investor Relations web site at egnd.com . For more information, please contact Mavis Robinson toll free at 1-800-900-8830. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. Statements contained in this press release that are not historical facts may be deemed to be forward-looking statements which are subject to risks and uncertainties, including those discussed in Elgrande.com's filings with the Securities and Exchange Commission. On Behalf of the Board of Directors, James R. West Chairman Disclaimer: Elgrande's board of directors has made shareholder relations a top priority, and to that end, Elgrande is committed to the spirit of full and fair disclosure as required by the Securities Exchange Commission (SEC). Look for prompt publication of financial information and material changes in the company, a regularly updated log of progress and events, as well as full accessibility to all Elgrande senior management. *This document contains forward-looking statements, including without limitation, statements concerning product development, objectives, goals, and commercial introduction, which involve certain risks and uncertainties. The forward-looking statements are also identified through use of the words "anticipates," "believes," "expects," "plans," and other words of similar meaning. Actual results may differ significantly from the expectations contained in the forward-looking statements. Factors likely to effect Elgrande.com's performance are discussed in detail in Elgrande.com's Annual Report on Form-10K and other filings with the Securities and Exchange Commission.