THCL- (FORMERLY BGIX) and dirt cheap..
was wondering when they would go back to having
news like the old bgix days...
(COMTEX) B: Thehealthchannel.com Announces Launch of Advertising Camp
B: Thehealthchannel.com Announces Launch of Advertising Campaign
NEWPORT BEACH, Calif., Oct 6, 1999 (BUSINESS WIRE) --
Thehealthchannel.com Inc. (OTC BB:THCL) Wednesday announced the formal
launch of its advertising campaign in support of its health- care Web
site thehealthchannel.com, with the appearance of full-page, four-color
print ads in the October issues of four leading women's magazines.
"Thehealthchannel.com is pleased that its first advertising appearance
is with a print message directed to women on the subject of breast
cancer," said Donald J. Shea, chief executive officer of THCL.
"October is Breast Cancer Awareness Month, and with our commitment to
providing the best and most comprehensive information possible to
consumers, especially women, visiting our Web site, we felt it was
important to convey that message this month through leading women's
magazines -- Self, Working Women, Health, and Cooking Light," said
Shea.
"Preliminary information indicates an immediate and significant
increase in the number of visitors to our site since the appearance of
these ads."
(COMTEX) B: Thehealthchannel.com Announces Launch of Advertising Camp
B: Thehealthchannel.com Announces Launch of Advertising Campaign
NEWPORT BEACH, Calif., Oct 6, 1999 (BUSINESS WIRE) --
Thehealthchannel.com Inc. (OTC BB:THCL) Wednesday announced the formal
launch of its advertising campaign in support of its health- care Web
site thehealthchannel.com, with the appearance of full-page, four-color
print ads in the October issues of four leading women's magazines.
"Thehealthchannel.com is pleased that its first advertising appearance
is with a print message directed to women on the subject of breast
cancer," said Donald J. Shea, chief executive officer of THCL.
"October is Breast Cancer Awareness Month, and with our commitment to
providing the best and most comprehensive information possible to
consumers, especially women, visiting our Web site, we felt it was
important to convey that message this month through leading women's
magazines -- Self, Working Women, Health, and Cooking Light," said
Shea.
"Preliminary information indicates an immediate and significant
increase in the number of visitors to our site since the appearance of
these ads."
This represents the beginning a year-long marketing and media plan
developed with DVCI Technologies Inc., a leading professional services
company based in Morristown, N.J. Its efforts will focus on informing
both professionals and consumers of the scope and value of health-care
information available on thehealthchannel.com.
Continuing enhancement of the site will preserve its leadership
position on the Internet through innovative technology, strategic
alliances and partnerships, and unique visual presentation of
information on more than 700 medical conditions.
"The company's focus on Breast Cancer Awareness did not begin with the
month of October," said Tom Lonergan, chief operating officer of
thehealthchannel.com.
"In fact, one of our founder board members, Dr. Ernie Bodai, for 15
years chief of surgery at Kaiser Permanente Medical Center in
Sacramento, and now director of breast surgical services at Kaiser, has
long been in the forefront of breast cancer diagnosis and treatment.
"Most recently, Dr. Bodai was instrumental in developing the Breast
Cancer Research Stamp approved by the Congress of The United States as
the first-ever postage stamp issued to raise awareness and research
funds for a specific disease. Over 100 million stamps have been issued
to date.
"Dr. Bodai was recognized for his efforts at The White House in 1998
where he received the Humanitarian of The Year Award," said Lonergan.
With headquarters at 5000 Birch St., Suite 4000, Newport Beach,
thehealthchannel.com, a Delaware corporation, is a comprehensive health
information Internet portal that offers a one-step access point for
consumers and professionals who want to explore a broad array of health
topics.
The portal currently indexes more than 2.8 million other Internet
health and health-related sites, has direct links with more than 1,700
online health-care information service centers, provides detailed
coverage of some 700 medical conditions and is nearly 1 million Web
pages in size.
Consumers may access a global library of health-care information while
searching for products and services. The site offers a complete
Internet portal for state-of-the-art continuing medical education for
professionals. It is also linked to more than 3 million URLs through
various other strategic alliances, such as Infoseek.
Safe Harbor Statement
Included in this news release are forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Although the company believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance
that such expectations reflected in such forward-looking statements
will prove to have been correct.
.
|
