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To: Scott H. Davis who wrote (775)10/6/1999 11:14:00 AM
From: John Kessinger  Read Replies (2) | Respond to of 857
 
Re: Waiting for Godot/Cetera. Paula Murray of QSound recently e-mailed me and said that the Cetera is Starkey's product and it is their call as to when they begin their publicity campaign. She was told that it would start in October (1999).

I think there is a concern at Starkey that the audiologist community be ready to properly fit people for Cetera, and for Starkey to be able to custom manufacture each hearing aid on a quick turn around basis. They don't want to ruin the product intro and alienate the audiologists, as well as the public, by not being able to deliver a quality device.