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Non-Tech : Starbucks (SBUX) -- Ignore unavailable to you. Want to Upgrade?

To: Sarkie who wrote (891)	10/6/1999 12:25:00 PM
From: Sarkie	Respond to of 1506

Starbucks Launches Expanded Office Coffee Program; Gallup Survey Results Find 70 Percent of Coffee Drinkers Not Happy With Current Office Brew SEATTLE, Oct 6, 1999 (BUSINESS WIRE) -- Beginning this month, Starbucks Coffee Company (Nasdaq: SBUX) will expand its presence in the workplace with a new national office coffee program targeted to meet consumer demand for better tasting coffee at work. "Customers have been asking us how they can enjoy Starbucks coffee at their workplace," said Jim Alling, Starbucks senior vice president, Specialty Sales and Marketing. "Now we've developed a program that works for all offices interested in improving the quality of their coffee." According to a 1999 Gallup survey on workplace coffee, 81.8 million Americans drink coffee in the workplace and 52.3 million obtain coffee (132.4 million cups) from their place of employment. Additionally, the majority of workers are not enthusiastic about the quality of coffee available and, not surprisingly, gourmet coffee drinkers are the least satisfied group. "Seventy percent of office coffee drinkers are not happy with their current workplace coffee,(a)" Alling added. "Employers can now conveniently offer Starbucks brand name, best-of-class coffee products for their clients and employees to enjoy at work." The Starbucks office coffee program offers a choice of five Starbucks coffee blends including LightNote(R) Blend, House Blend, Decaf House Blend, Caffe Verona(R) and Sumatra. Customers can chose from a carton that contains one coffee, or the variety pack, which includes LightNote(R) Blend, Caffe Verona(R) and Sumatra. The coffee arrives in attractive, recyclable cartons containing 18 - 2.5 oz. coffee packages. These pre-ground packages are recommended to brew one 50 - 60 oz. thermal container (or server) of coffee (approximately eight to 10 cups). Starbucks expanded program provides the more than 5,000 Office Coffee Service suppliers the opportunity to include Starbucks, the leading brand of specialty coffee, to their list of products and services and to help satisfy the growing demand for high quality beverage offerings at work. Businesses interested in providing Starbucks coffee to their employees and clients can call 1-800-344-1575 or go to "Business Services" at www.starbucks.com (look for Office Coffee Service links) for additional information. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim, and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at www.starbucks.com. Additionally, Starbucks produces and sells bottled Frappuccino(R) coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. Editor's Note: Media interested in obtaining the Starbucks logo or artwork of the Starbucks office coffee program should contact Cheri Libby through e-mail, clibby@starbucks.com, or phone, 206/318-7272. (a) Gallup Focus Report on Workplace Coffee -- May 1999