Here's a sleeper=NETP.........P&G just became their largest client to sign on for this new product...Net Perceptions Announces New Product for 1:1
Outbound Email
PR Newswire - September 27, 1999 08:21
Net Perceptions for Marketing Campaigns Enables Marketers to Leverage Award-Winning
Personalization Technology
PHILADELPHIA, Sept. 27 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP)
announced Monday the introduction of its newest product, Net Perceptions for Marketing
Campaigns. This application enables marketers to create and deploy individually targeted
outbound emails designed to increase profits and build customer loyalty.
The new product, unveiled at the National Retail Federation's NRF.com conference in
Philadelphia, puts the power of Net Perceptions' award-winning personalization technology
directly in the hands of marketers.
"The application of Net Perceptions' patented technology to a new and important medium for
marketers adds significant value to their customer relationship management initiatives," said
Steven Snyder, president and CEO of Minneapolis-based Net Perceptions. "Net Perceptions
for Marketing Campaigns has all of the elements necessary to create, deploy, and measure the
impact of an email campaign. Because this product generates offers that accurately target an
individual's specific wants and needs, marketers can expect higher profits and more loyal
customers."
Net Perceptions' patented realtime personalization technology predicts what an individual will
value and makes specific recommendations accordingly. It does this by observing behavior such
as click-throughs and purchases, continually learning with every use. The integration of this
technology in Net Perceptions for Marketing Campaigns reflects the first application available
directly to email marketers, enabling them to consistently provide precise and relevant offers to
their customers. An email tailored to the unique individual interests of a specific customer offers
a higher level of customer service versus a generalized marketer's message.
"We believe that responsible email marketing is the most cost effective way to retain and upsell
customers," said Rick E. Bruner, vice president of Interactive Marketing Research, IMT
Strategies. "Tools that help marketers analyze customer buying behavior, such as those for
which Net Perceptions is already well known, embody the idea of 'one-to-one marketing,'
matching the right shopper with the right product. Email is an ideal application for this kind of
recommendation technology."
Sets new standard in email marketing
"Net Perceptions for Marketing Campaigns adds another dimension to one-to-one marketing
by adding the power of merchandising," said Jane Westlind, director of E-Commerce Solutions
at Net Perceptions. "Not only can the application target campaigns to the best people, but it
can also target the best products to sell -- generating recommendations that are tailored for
each and every recipient. Net Perceptions is the first company to deliver this capability."
Complete end-to-end solution
Net Perceptions for Marketing Campaigns allows marketers to choose their preferred method
of email delivery -- in-house or outsourced to a service bureau. Net Perceptions and Digital
Impact, an industry leader in email marketing services, have integrated Net Perceptions for
Marketing Campaigns to the Digital Impact Merchant Mail service.
"Net Perceptions for Marketing Campaigns offers a great way to apply Net Perceptions'
industry-leading personalization technology to outbound email marketing campaigns," said Ray
Kaupp, vice president of Marketing for Digital Impact. "Digital Impact provides Net
Perceptions for Marketing Campaigns' customers with a campaign management and delivery
solution that brings to bear Digital Impact's email marketing expertise. This partnership
combines the best of what both companies have to offer."
Net Perceptions for Marketing Campaigns establishes a new standard in permission-based
email marketing. It is the only campaign management solution that leverages the unrivaled power
of Net Perceptions personalization technology. Dynamically segmenting customers down to the
individual results in email campaigns that increase market share, wallet share, and customer
loyalty.
Net Perceptions Delivers First Realtime Personalization
Product for Intranets and Knowledge Management
PR Newswire - October 06, 1999 09:38
Procter & Gamble is the First Customer of This Revolutionary New Product
NEW YORK, Oct. 6 /PRNewswire/ -- Net Perceptions (Nasdaq: NETP), the leading supplier
of Realtime personalization solutions, Wednesday introduced Net Perceptions for Knowledge
Management, a ground-breaking product that brings the value of real-time personalization to an
entirely new community of users: organizations that want to become more productive through
the use of real-time personalization technologies.
Introduced at Internet World Fall '99, the Minneapolis-based Net Perceptions, Inc. also
announced that Procter & Gamble had signed a license to become the first Net Perceptions for
Knowledge Management customer.
"This product represents a strategic broadening of personalization technologies," said Steven
Snyder, president and CEO of Net Perceptions. "Our new Knowledge Management
application builds on the high degree of value that real-time personalization brings to
e-commerce and call center applications. A company's employees will now have ready and
tailored access to all the knowledge, both tacit and explicit, that the company has accrued, not
just access to a document retrieval system. We are especially pleased that Procter & Gamble,
one of the world's pre-eminent consumer product companies, is our first customer for this
exciting new product."
Procter & Gamble purchased Version 1.0 of Net Perceptions for Knowledge Management and
is piloting the product in several applications.
"Key to our Knowledge Management strategy is enabling people to benefit from other people's
knowledge, experiences and work products," said Todd Garrett, Chief Information Officer of
Procter & Gamble. "We chose Net Perceptions because it focuses on transparently modeling
people's knowledge profile and then proactively finding and recommending people and
documents to help them based on their individual knowledge needs. We are hopeful this
product will become part of our foundation for the knowledge exchange and synthesis required
to quickly develop newer and better products."
Said Phil Perkins, Senior Director of Knowledge Management for The Pillsbury Company:
"Net Perceptions provides companies with a great tool for managing organizational knowledge.
This unique product enables companies to leverage all three elements of Knowledge
Management; human capital, structural capital and relationship capital. By tracking the use of
organizational knowledge and identifying 'virtual neighbors' the product is able to put employees
in contact with others who have in the past or are currently working on similar problems, even if
they are in different divisions or countries.
"Net Perceptions also recommends past studies, reports and findings that reduces the risk of
redundant duplication of effort," said Dr. Perkins, who is the Keynote Speaker and Co-chair of
the annual Knowledge Management World Summit. "It allows each problem to be solved with
the collective knowledge of the organization."
How Net Perceptions for Knowledge Management works
Net Perceptions for Knowledge Management is the first knowledge management solution
designed from the ground up around the people within the organization, their expertise, their
research, and their experiences. By automatically creating and maintaining behavioral profiles of
individuals, Net Perceptions can connect people needing knowledge with the people and most
relevant explicit knowledge that can assist them.
Traditional knowledge management approaches focus on managing explicit knowledge, such as
research documents, user manuals, or proposals. This information is most often accessed
through a company's Intranet portal.
Net Perceptions for Knowledge Management is unique in its marriage of this explicit knowledge
with tacit knowledge. Tacit knowledge is widely considered the richest and most current form
of knowledge, allowing people to connect with co-workers and documents based on their
professional interests and activities. Perhaps most important, this new application gathers data
and presents its recommendations without requiring the employee to actively enter a series of
preferences and limits. This dramatically increases the probability that the end-user will use and
benefit from companies' investment in their Intranet corporate portals.
"Up to this point most available knowledge management tools have been designed around
documents, not people," said Sang Kim, Product Manager for Net Perceptions for Knowledge
Management.. "While efficient methods of organizing and retrieving documents is critical, the
real payoff comes when companies enable employees to benefit from the work and experiences
of other people. Only in this way can companies reduce the amount of duplicate efforts and
increase the leverage and production of new knowledge."
Internet World Fall
Located at Internet World Fall's Booth #2205, Net Perceptions will preview Net Perceptions
for Knowledge Management for press and trade show audiences. Net Perceptions for
Knowledge Management is available immediately. |
