Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Eric Wells who wrote (24187)	10/7/1999 11:39:00 AM
From: CookiePuss	Respond to of 27307

wow, look at this stock go. congrats to you longs. yhoo hasn't had a day like this in a long long time. regards, mike

To: Eric Wells who wrote (24187)	10/7/1999 11:41:00 AM
From: Mr. Tomatohead	Read Replies (1) \| Respond to of 27307

I've always wondered about the effectiveness of banner ads. I have responded to them from time to time, but pretty much ignore them. Although I also mute out commercials on tv much of the time. My guess is that for brand recognition purposes, the banner ads are effective to some extent. The backlash effect to them that is often stated is probably negligible, as I remember from some old communication text that Adverts are effective even when one resents them being presented (with some obvious qualifiers). I guess that's why you continue to see some of the dumbest TV ads over and over again.