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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction -- Ignore unavailable to you. Want to Upgrade?

To: Lee Barrineau who wrote (774)	10/10/1999 11:06:00 AM
From: Savant	Read Replies (1) \| Respond to of 2062

Teeny, tiny FM radio...let's not forget that ATCO has very small FM radio technology...that just might fit into a small EDIG enabled music player w/FM radio...just a thought. Best, Savant

To: Lee Barrineau who wrote (774)	1/7/2000 7:48:00 AM
From: Savant	Read Replies (1) \| Respond to of 2062

AMERICAN AMERICAN TECHNOLOGY UNVEILS HIGH FIDELITY SFT-tm SPEAKER DESIGNS TO GLOBAL CONSUMER AUDIO COMPANIES AT CES 2000 Audibly Superior, Flexible, Thin-Panel SFT Receives Enthusiastic Response as Licensing Talks Progress SAN DIEGO, California, January 6, 2000 --- American Technology Corporation (NASDAQ: ATCO) announced today from its technology suite at this week's International Consumer Electronics Show (CES) 2000 in Las Vegas that the company is unveiling proprietary SFT speaker designs to selected global leaders in consumer audio. The company also announced it has delivered second-generation SFT speaker samples to these same companies and the response has been extremely positive. Con Brosnan, CEO said, "We have met with key global electronics companies to show them our second-generation SFT design. Our new designs represent the last year's work developing our technology to better meet customer requirements while refining the manufacturing process to better assist our customers. Our new technology has been very positively received. Many of the world's top consumer audio companies have requested and received samples and licensing talks are progressing. Customers are enthusiastic about SFT enhancing their existing technological, manufacturing, brand and distribution strengths." SFT is not constrained by height, width, or curvature limitations and can be included in a wide variety of commercial and consumer audio applications. The design potential is virtually unlimited, as these high fidelity speakers can literally be molded into virtually any shape, size, or form. Bob Todrank, vice president of sales and business development, said, "One of SFT's technological advantages is its ability to be curved and shaped, which provokes and inspires a freedom of design in consumer audio heretofore unknown. This design revolution has raised the expectations of our customers and inspired new levels of imagination. SFT's superior sound quality makes it THE technology to fulfill these dreams and deliver on these expectations." ATC's patent-pending SFT utilizes advanced materials research and unique design concepts to create a revolutionary sound reproduction system. The potential markets for SFT include a wide variety of applications in commercial and consumer audio products. Home theater sales alone are expected to reach nearly $8 billion in 1999* and almost $12 billion in 2000. Over $200 million worth of portable audio products are sold per month, and on top of that, manufacturers sell $31 million worth of aftermarket speakers per month. SFT is a new thin-panel, non-magnetic, transducer technology with competitive cost of construction and a flexible form factor that provides high quality performance for a wide variety of applications. The properties of SFT make it ideal for products such as home theater systems, bookshelf and executive audio systems, installed sound reinforcement, professional monitors, hi-fi speakers, flat panel video displays, and other applications that gain advantage from physically thin or uniquely shaped and audibly superior loudspeakers. About American Technology American Technology Corporation is shaping the future of sound by developing and licensing its patented and patents-pending technology portfolio which includes: the award-winning HSS-tm (HyperSonic-tm Sound Technology) and SFT-tm (Stratified Field-tm Technology) as well as MFW-tm (Magnified Force-tm Woofer); Jet Engine Noise Reduction system; and FM Sounds-tm consumer radio products. For more information on the Company and its technologies and products visit www.atcsd.com. # # # Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements relating to future performance, sales, and product development that may impact on future results and the future viability of the company. Actual results could be affected or differ materially from those projected in the forward-looking statements as a result of risk factors such as: future products and results; technological shifts; competition; changes in retail distribution; general economic conditions in the markets in which the company operates; the ability of the company, its customers, and suppliers to become Year 2000 compliant; pricing pressures; and the uncertainty of market acceptance of new products by distributors and customers. * All market statistics are from the Consumer Electronics Association (CEA, formerly CEMA). Dollar amounts represent worldwide sales by manufacturer to dealers. CONTACTS: American Technology Corp. Robert Putnam or Wendy Ravenel (858) 679-2114 robert@atcsd.com or wendy@atcsd.com