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Technology Stocks : 24/7 Media, Inc. (TFSM) -- Ignore unavailable to you. Want to Upgrade?

To: md1derful who wrote (275)	10/8/1999 4:25:00 PM
From: Stums	Read Replies (1) \| Respond to of 669

Wouldnt be surprised, would be very happy, to see 1/2 DCLK=TFSM= 68 announcement on Monday morning. Even if it doesnt happen Monday, this is a keeper.

To: md1derful who wrote (275)	10/8/1999 4:46:00 PM
From: Mark Peterson CPA	Respond to of 669

..we will need more umphhh You got it! 4:32 p.m. Friday ****DoubleClick Talking Merger With 24/7 Media - Report 10/08/99 NEW YORK CITY, NEW YORK, U.S.A., 1999 OCT 8 (Newsbytes) -- By Bob Woods, Newsbytes. Shares of Internet advertising concern 24/7 Media Inc. [NASDAQ:TFSM] spiked up more than 18 percent in late-morning trading on Wall Street today, after the Silicon Alley news organization reported the company was talking with one of its main competitors, DoubleClick Inc. [NASDAQ:DCLK], about a $1.5 billion buyout. 24/7 Media shares were up $7.313 or 18.1 percent at $47.813 apiece in very heavy trading just before 11:00 AM EDT today. DoubleClick, meantime, was up $1.125 or 0.9 percent to $133 per share. A 24/7 Media spokesperson would not comment to Newsbytes on the story, citing company policy on not addressing rumors or speculation. DoubleClick officials were not immediately available for comment. Silicon Alley Reporter's SiliconAlleyDaily.com news service quoted "industry sources" as saying DoubleClick Chief Executive Officer (CEO) Kevin O'Connor is currently in Los Angeles talking with 24/7 Media officials about a buyout. Both companies reportedly have been talking about a deal for more than a week. A DoubleClick buyout of 24/7 Media would be a sweet one for 24/7 shareholders, the report said, as it would value 24/7 at nearly double that company's current share price. The proposed deal calls for 24/7 to be bought for revenue multiple close to DoubleClick's multiple, SiliconAlleyDaily.com quoted sources as saying. The report quoted Media Metrix August 1999 research as saying DoubleClick's reach was at almost half of the overall Web audience, while 24/7's reach was almost 57 percent. A merged DoubleClick-24/7 Media would see a rapidly growing competitor, in CMGI Inc. [NASDAQ:CMGI]. Late last month, the Internet "incubator" said it would buy the number two ad server, AdForce. CMGI's Engage Technologies unit, which owns a database of 25 million consumers' Web habits, said it would buy AdKnowledge, which helps target Web ads at likely buyers. CMGI already owns Flycast and AdSmart. Separately, both DoubleClick and 24/7 have also been hot on the acquisition trail. This year, 24/7 Media has already purchased Canadian ad sales network concern ClickThrough Interactive of Canada, and e-mail marketing services concerns Sift Inc. and ConsumerNet. DoubleClick, meantime, is in the process of merging with interactive online advertising and direct marketing software solutions concern NetGravity and direct-marketing industry information and research provider Abacus Direct. All of the combinations are going after a market that is projected to get hotter in the coming years. A recent Myers Group report said that online ad spending will soar to $32 billion and make up 8 percent of the total US advertising market by 2005. Myers also said Internet ad spending in 1999 will reach $2 billion. Forrester Research, meantime, forecasts that online ad spending will reach $10.5 billion in 2003. And Jupiter Communications predicted that cash outlays by companies on Internet ads would top the $11.5 billion mark in 2003, the culmination of a 40 percent growth rate in ad spending over the next four years. Back in the present, the Internet Advertising Bureau (IAB) last August said Internet ad revenues hit $693 million in 1999's first quarter, nearly double the $351 million recorded in the same period in 1998, and 5.7 percent more than the $655.6 million reported in the fourth quarter of 1998. Nineteen-ninety nine's first quarter was the thirteenth in a row to set a record in the Internet advertising arena, IAB officials said. IAB officials forecasted a 1999 run rate of about $3 billion. Nineteen-ninety eight's run rate came in at $1.92 billion, just shy of a projected $2 billion. Reported By Newsbytes.com, newsbytes.com . 11:37 CST Reposted 12:45 CST (19991008/Press Contacts: Amy Shapiro, DoubleClick, 212-271-2542; Nancy Olds, 24/7 Media, 212-231-7119 /WIRES ONLINE, BUSINESS/DOUBLECLICK/PHOTO)