To: Leeza Rodriguez who wrote (2089 ) 10/9/1999 11:06:00 AM From: Beltropolis Boy Respond to of 3773
over a week old, but here's a VAR Business interview with veep Eric Schillig that i thought might interest the board. -----VAR Business September 27, 1999, Issue: 1524 Section: News & AnalysisNew Channel Architects -- BroadVision Builds E-Partner Model T.C. Doyle Redwood City, Calif. - Much has been written about e-business software vendors reshaping customers' businesses. Less is known about how these same companies are redefining product distribution. BroadVision Inc., a developer of e-business software that helps businesses manage customer/vendor relationships, is an example. Sixty percent of BroadVision sales today involve partners. But BroadVision still handles the sale of licenses, still deploys a nationwide sales force and still communicates directly with partners. Distributors? Not needed in this new age model (at least in the United States), says Eric Schillig, BroadVision's vice president of channel sales. As channels architect, Schillig is responsible for recruiting, enlisting and retaining alliance partners. This week, he chatted with VARBusiness executive editor/news T.C. Doyle about BroadVision's new plans, which includes the company's first Market Development Fund program and its first stab at certification. VARBusiness: How long have you been focused on partners? Schillig: We were founded in 1993, but only in the past 18 months have had something more than an ad hoc partner program. VB: Who is on the short list? Schillig: You know them. The Big Five consultants. The big SIs like CSC [Computer Sciences Corp.] Plus, there's the up-and-coming Web integrators and the Sapients of this world, plus real VARs. VB: Real VARs? Schillig: Yes. They build extensions to our software and are especially helpful in vertical markets. VB: What about numbers? Schillig: Today, we have 25 or so key partners. It could be 200 tomorrow due to the requests. But a year from now, it will likely be many more than today's levels. VB: What would you say is their contribution? Schillig: In North America, I'd say partners accounted for no more than 25 percent of revenue at the beginning of the year. Now, it's more like 60 to 70 percent. But they don't resell licenses; they provide services. The key thing is their influence. They tell customers what they should invest in. VB: Is this the future model? Schillig: I'd say so. We'll keep direct field reps involved in license deals and we'll give our partners the services revenue. This model keeps our direct reps and our channel reps motivated, and it provides huge opportunities for our partners. VB: So, what's next? Schillig: Two things: People who manage accounts cannot drive demand generation programs, so we'll have some sort of MDF program for partners. And we should have some training and certification for the first quarter.