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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?


To: Susie924 who wrote (35394)10/10/1999 9:29:00 AM
From: Fred Thornell  Respond to of 44908
 
$$$$$$$$$$$$$$$$$$$$GOOD MORNING TSIGers$$$$$$$$$$$$$$$$$$$

Happy Birthday David!

"VIPER" {WENT TO MU vs MSU Sat. NOT A HAPPY CAMPER}



To: Susie924 who wrote (35394)10/10/1999 9:42:00 AM
From: Fred Thornell  Read Replies (1) | Respond to of 44908
 
{Hope you don't mind Marty} OFF RB

By: drmef
Reply To: 20261 by Seinfeld Saturday, 9 Oct 1999 at 1:02 PM EDT
Post # of 20321


Seinfeld,

Your analogy to Gillete is quite valid... but in reverse. The "Promo Cards" (good for 3 CDs) are purchased by corporate entities and used by them as advertising. Why would they use the "Promo Card"? There's a pretty simple explanation for that. One, the cost to them is relatively cheap compared to their "standard" advertising. Are you aware, as an example, that the major U.S. airlines spend about $30 million/month in just advertising just to get their name in front of the public? For a far lesser cost they have their name constantly in the hands of their clientele and not just heard or seen in expensive and quickly forgotten 10-30 second TV or radio spots. The "Promo Cards" are not sold to the public... they are given away as advertising and promotion (hence the name "Promo Cards"). But, who are they advertising? They are promoting both themselves and the TSIG divisions.

Now... besides the lower cost of advertising and gaining additional name recognition... why should major corporations use the "Promo card"? Simple. Because it will not only be free advertising (even though they do initially pay TSIG for the "Promo cards", but it should actually make them money (and TSIG as well). These "Promo cards" are only good for three (3) CDs... or whatever. A certain percentage of users of the "Promo cards" are going to reload with the standard "MyXXXXXXCard"... yielding income to the corporate advertiser and to TSIG. Hence... a win/win scenario.

Is there a problem selling the "Promo cards" to large corporations? There shouldn't be and I believe many will join the program because it's a good deal for them as well as TSIG, but until someone can get to the major advertising agencies (who make much of their income from commissions from selling advertising) I don't believe these advertising firms will be too excited about the idea of "pushing" the "Promo cards" and losing those commissions. Then again, if TSIG were to work out deals with the advertising agencies??

Some facts and some opinion. Take them as you will. I hope this has better explained the significance and value of the "Promo cards" to TSIG and to us as shareholders.

Best always,

Marty





To: Susie924 who wrote (35394)10/10/1999 9:58:00 AM
From: Fred Thornell  Respond to of 44908
 
Another post from RB

I would add to that additional revenue streams that might be able to lower your figures...

1) You referred to students... we can also add in the revenues that we should expect to see increase over time thanks to the Nettaxi alliance (NTXY) and their own efforts to grow site traffic to their site (which of course means an increasing number of people accessing the mymusiccard.com page). Consider nettaxi's recent press release:

"CAMPBELL, Calif.--(BUSINESS WIRE)--Aug. 18, 1999--Nettaxi, Inc. (OTC BB:NTXY - news), a leading Internet
community and portal Web site, launched a robust marketing campaign in four major markets: Los Angeles, San Francisco, Seattle and Silicon Valley.

Additional geographic markets will be added to this campaign in the near future.

Nettaxi is using a variety of media including television, radio, full bus wraps, posters in rail cars and buses, billboards on delivery trucks, and Internet banner
advertising. ''It is our goal to continue to provide more robust community offerings. Increasing our citizen base through these marketing efforts will help us in this
endeavor,'' said Robert Rositano, Jr., Chief Executive Officer, Nettaxi. ''We are eager to share the vision of our company with the rest of the world and these
marketing efforts are only the beginning.'' "
biz.yahoo.com

2) Consider the work of charitable/non-profit/and corporate organizations:

*Babe Ruth League Baseball, youth baseball league with 900,000 members;

*Tampa Bay Lightning Ice Palace, sports and entertainment venue;

*National Music Foundation, prominent music charity;
The Entertainment Marketing Promotion Organization (TEMPO), representing the corporate premium and incentive services of PolyGram Records and Philips;

*USA Volleyball, national governing body for volleyball;

*Future Business Leaders of America, youth leadership organization;

*America's Athletes with Disabilities, disabled athletes supporting the annual Victory Games;

*4-H Clubs, serving 6.5 million youth;

*Palace Sports and Entertainment, sports and entertainment venue, home of the Detroit Pistons. (Yeah!!! I originally hail from Southeast Michigan and like the Pistons).

3) Web based call center.

4) Work for EOCnet.com
tsig.com

I will appreciate any long explaining to me where they think the company is headed with this. What is the plan What is the potential and risk? Do you think that TSIG.com plans on securing relationships with other companies like this to perform services? I have read the news release on this and checked out the EOCnet.com site but am still unsure of how important this aspect of the company's business is and will be.

Now there is also the MyPhotoCard program, etc...

My point is not to suggest that you were not including other revenue streams. Rather it was to suggest that less than 100,000 cards a month would have to be sold for a break-even point for TSIG.com

The pieces of the puzzle are all present...they just need to be put into place.

If we see sales top 25,000-50,000 myMusicCards each month, I think we will be at a point that TSIG.com is profitable or very near being profitable.

And we have not even discussed the potential for other revenue sources the company can look at down the line...revenues from advertising that Mymusiccard site may offer some day, residuals from actions such as BooksNow, new myCard programs, etc...