To: JRI who wrote (144311 ) 10/11/1999 3:24:00 AM From: stockman_scott Read Replies (2) | Respond to of 176387
~OT~...FYI...Gerstner: All Industries Will Be Transformed By E-Business <<By Margie Semilof Geneva, Switzerland 11:58 AM EST Sun., Oct. 10, 1999 Technology may be the engine behind today's E-business phenomenon, but the real revolution is in how every industry and each transaction will be transformed using these new tools. In his Telecom 99 keynote here, IBM Corp. Chief Executive Louis Gerstner outlined his vision of an E-business economy, encouraging his international audience to look beyond the literal meaning of this conference's theme of "Join the World.." Gerstner said communication technologies are helping to converge business and institutions with consumers and services, and the transformation will only accelerate with services that increase customer bandwidth, such as digital subscriber line (DSL).He emphasized that technology will merge with strategy decisions by moving into the boardroom with the chief executive. The Internet overturns existing business models and transforms market structures, he said. "This is about the transformation of every institution in the world," he said. Gerstner warned that there is also an important public policy agenda here,referring to regulatory bodies trying to shape rules for the new internet medium. He said the Internet depends on open transactions, but it is not quite the phone system. The internet "cannot be hammered into the groove of the old system," he said. Gerstner called many of today's telecommunications carriers agenda for change "remarkable" considering their long history as regulated monopolies. Those carriers, he said, are worried about whether to fight for more traditional customers or to move toward selling value-added services.He said he expects more opportunities to create partnerships between computing and communications carriers because most companies will want to provide both types of services. "I hope the sale of our digital network underscores that IBM does not want to be in the telecommunications business,"Gerstner said, referring to the sale of its network earlier this year to AT&T.Gerstner would not acknowledge whether or not IBM would sell its PC business,but he declared that "network computing was ascendant, and the era of PC networking is over. "The PC is not dead," he said. "PCs will be joined by networked handheld devices." Gerstner said the E-business economy gives computer and communications companies an opportunity not to drag the worst of both industries forward.He said, the worst of telecommunications is that there are too many PTTs [postal telephone and telegraph], trying to hold onto old ways. The worst of the computing industry is attempting to dominate standards,' he said. "There are still a few companies trying that don't get it, who are trying to propagate standards to exert control," he said. "They are standing on the wrong side of history.">>