To: cfoe who wrote (2182 ) 10/11/1999 1:38:00 PM From: Ruffian Respond to of 13582
Ericy-Q- Handset Division;WSJ> October 11, 1999 TELECOM99: After 100 Days, Ericsson Pres Begins To Impact By ROD STONE GENEVA -- Three months into his reign as president of Telefon AB LM Ericsson (ERICY), Kurt Hellstroem says he's starting to have a positive impact on the Swedish telecoms equipment maker. In an interview with Dow Jones Newswires at the Telecom 99 trade show Monday, Hellstroem said new targets should boost the company's fortunes, particularly in the wireless handset market. And he hopes his performance would mean he's appointed chief executive at some stage. "I think I have, and we have, introduced some changes, some deals and some targets for the company to work with," Hellstroem said when asked if he's made a healthy contribution. "I get a very positive feedback from the organization. They feel there is somebody there now who knows the direction," he continued. Hellstroem took over following the shock ousting of former President and CEO Sven-Christer Nilsson in July. Chairman Lars Ramqvist became temporary CEO and said the change was designed to speed up a restructuring plan and the launch of new products and services. Hellstroem said that assuming he can boost Ericsson's flagging fortunes - first half pretax profit fell 44% to SEK4.26 billion - he's likely to become both president and CEO. "I believe I will be the next CEO but really that's up to the board and chairman." Wants Ericsson To Be No 2 Mobile Device Maker Hellstroem's ambitious objectives include overtaking Motorola Inc. (MOT) as the world's No. 2 mobile devices supplier. He hopes new products will help steer the company towards this goal but wouldn't predict when this might happen. The faster delivery of more advanced models by rivals like Nokia Corp. (NOK) has hit Ericsson's mobile handset sales this year. But Hellstroem said the revamping of its product range means its mobile handset operations have "picked up speed in the last few months." Ericsson's U.S. handset sales have been held back by a lack of products operating on the digital CDMA, or Code Division Multiple Access, standard. The Swedish supplier had a 10.2% share of the U.S. handset market in the second quarter compared with Nokia's 31.7% and Motorola's 22.4%, according to forecasting firm Dataquest. "When it comes to the U.S. market we are going to address the CDMA market which is a way of boosting market share. We are in the process of developing mobile handsets for CDMA," Hellstroem said. Hellstroem said discussions took place over a possible buy of Qualcomm Inc.'s (QCOM) mobile phone division but Ericsson now has its own strategy. Ericsson also wants to protect and strengthen its position as the world's leading supplier of wireless systems, Hellstroem said in a presentation Monday. Ericsson saw growth of more than 40% for its mobile systems in the first half. Hellstroem said he's also going to look at Ericsson's overall corporate structure going forward. "Of course we are looking at what is core and non-core. We are constantly looking at what we should do and should not do," he said. As an example of this strategy, Ericsson's sold substantial real estate interests around one month ago. Hellstroem said there's signs the key Chinese market is improving after a slowdown caused by a restructuring of the telecoms ministries and network operators. "There is very strong underlying demand in the market," he said, adding the number of mobile subscribers in increasing by about 1.5 million a month. While Stockholm will remain the company's main headquarters, Hellstroem will be based at a new office in Piccadilly, London. He said he's close to appointing a permanent chief financial officer. -By Rod Stone; 46 8 545 13094; rstone@ap.org Briefing Book for: ERICY | MOT | NOK | QCOM | S.ERC | Y.NOK