To: john who wrote (553 ) 10/11/1999 6:53:00 PM From: Jim Bishop Respond to of 1774
Shopbest's vision focuses on the following points: Shopping Commerce Human Social Model Agent Technology Shopping Commerce Current internet shopping is conducted in three styles: normal sale, classified, and auction. Normal sale is conducted by most online merchants where merchandise is arranged in the backend without any disclosure to the customer. There may or may not be any inventory. Classified is the convenient service where seller and buyer get the information via NET and eventually need to have a telephone deal or face-to-face deal. Auction is the hottest amongst the three styles: seller and dealer can engage online in a Dutch or any other auction method, where internet audience become a factor to decide the item price. Normally, seller is responsible to ship the product, while the auction site does not keep any inventory. Shopbest is committed to make shopping experience more efficient. By pooling more resources from both the seller and buyer side, a good shopping system should provide a flow to post customer price, to conduct group negotiation, and to complete the deal. Human Social Model Looking at any e-commerce transaction activity, you find that there is a trust link built between the seller and buyer. Any failed transaction is resulted mostly from distrust. Here is the problem: Discontent – The commercial world needs to handle customers who are not satisfied with the product or service. A refund policy must be in effect. In a deeper sense, why is the customer not satisfied? Is it because the education is not enough? Our study shows there are various reasons. However, in the commerce world you have to face dissatisfied customers. Appropriate Return Policy has to be set up. Distrust - Stolen credit card numbers, the process to solve the problem – recognize the situation (bits of detective information), re-issue the number, block the fraud transactions, etc. Disaster - What if a large number of the credit cards are stolen? Engaged in information warfare caused by organized hackers? Defense rule of survivability – even if only one station works, your business is still running! There is more – Uknow's wide server features nonstop running and patented dual-write for transactions on the disk. Shopbest is also committed to foster a trust environment by starting a social model with friendship. It is the friendship that connects people. Another approach is to use public opinion. People need to build their credit from the track records, being a buyer or a seller. Shopbest will build our model on both aspects. Agent Technology Future trading activities will rely heavily on software agents rather than human buyer or seller. An agent is able to search, negotiate, monitor, and close a deal with minimum human intervention. Future deals will also be more complex than just purchasing a book. Services (such as wedding consulting) can be bought and monitored. Larger scale of services can also be automated. Because of use of object-oriented technology, the Shopbest products not only allow site builders to open store front, buyers to search the market, sellers to gather sales leads, they also provide the automation of purchase and sell process. Decision rules, business conventions, human interventions will be applied to specific areas or categories of products and services. We look forward to facing the challenge, and producing better, convenient tools to facilitate the shopping environment with modern technology. That is also our commitment.