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To: gbh who wrote (4909)10/12/1999 8:43:00 AM
From: the dodger  Read Replies (1) | Respond to of 10027
 
I know when afterhours' trading was first getting off the ground, Island reported that only about one in twelve orders were being filled. That means eleven out of twelve investors were/are wasting their time/effort in placing an order (a very bad stat from an ECN's marketing viewpoint--it's not cost efficient when that many people walk away from your "store" empty-handed.). I think NITE's ad campaign, "Where the trade gets done" is serving a purpose in reminding investors of that. Plus, many of the OLBs are partnering with various ECNs...I don't think NITE wants to bankroll that--directly or indirectly.

One more thought -- as for NITE being a possible take-over candidate...I think Amer Express with their newly announced "free on-line trading" business model makes an excellent suitor for NITE. I can't think of a better way to recoup the cost of that "free" trade than in the difference of the bid/ask.



To: gbh who wrote (4909)10/12/1999 9:32:00 AM
From: Gary Korn  Read Replies (1) | Respond to of 10027
 
I'll state again, they should be spending these ad dollars subsidizing AMTD and EGRP and other order flow brokers, perhaps with a little "NITE Inside" label in the bottom corner

Gary,

It's a great idea, and it is frustrating to see such an approach neglected.

Gary Korn