To: Robert Rose who wrote (12801 ) 10/12/1999 5:17:00 PM From: RTev Read Replies (3) | Respond to of 28311
gnet now becomes the portal for chtr. Therefore, gnet's customers/users are largely a captive audience (freely acquired by gnet). As chtr's customer base expands, so does gnet's (free of charge to gnet). While I think the partnership of GNET with Charter and the other members of the broadband partnership announced the other day represents an important new market for GNET, I don't think it will (or should) replace the web market they've been building from the start. I see them as separate initiatives. The plans outlined the other day for the broadband portal strategy focus on TV settop boxes. That's a technology that's different enough from a computer-based internet connection that the two will probably remain largely distinct. It doesn't matter if one has high bandwidth, it still makes little sense to merely transfer current web pages to a TV because of the resolution limitations of TVs. One example: The page you're looking at right now won't fit onto a TV screen. It's both too wide and too long. Even if it did fit, it would be difficult to read since current TVs use a display method that causes static images to flicker in a bothersome manner. HDTV will fix those problems, but even then, there's little indication that TV viewers are interested in the same kinds of content chosen by computer users. The announcement the other day seems to recognize that the content and technology that will be developed by the Vulcan broadband partners will be unique and different from current web offerings. Another factor is market size. Charter is and will probably be for some time to come a relatively small cable operator. Even if the Vulcan partnership has a captive audience of all Charter subscribers, that's still a smaller number than one of their main competitors in this space will have. As a result of their eye-popping investment in AT&T a few months ago, Microsoft is guaranteed half of T's settop boxes. That's about 10 to 15 million captive eyes for their version of a settop portal compared to Charter's 6 million. Both Excite@Home and AOL also have divisions working on similar initiatives. It is, in other words, already a competitive market even before the first real application in the space is released. It's not even clear yet how these things will be presented to users. Will customers of an MSO be stuck with the video portal chosen by their franchise or will they (eventually) be able to choose among several choices as they do now with Showtime and HBO? But however that develops, it's a different market from the web as we know it now. The kinds of advertising campaigns being discussed here would focus on the web market and that will remain a primary part of GNET's business whatever happens with Charter.