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To: Investor Clouseau who wrote (2773)	10/21/1999 11:13:00 AM
From: Rande Is	Read Replies (2) \| Respond to of 4766

Play Co. Toys & Entertainment Corp. Announces Opening of German Language Web Site in Europe SAN MARCOS, calif.--(BUSINESS WIRE)--Oct. 21, 1999-- OTC SYMBOLS: Common Stock - PLCO Series E Preferred Stock - PLCOP Series E Preferred Stock Warrants - PLCOW Play Co. Toys & Entertainment Corp. ("Play Co. Toys") today announced that its new German language web site, www.webjumbo.de, has gone live in Germany. Orders have been received, processed and delivered within two business days. Richard Brady, President of the Company stated, "We are pleased to be the first U.S. toy retailer to launch a major toy web site in continental Europe. After six months of working on our European strategy, we are pleased to be the first major U.S. toy retailer to market within the European common market. We believe that the European market for toys, videos and related children's products exceeds $100 billion." "Webjumbo.de has been designed to serve the German language market. We have implemented plans, contracts and agreements with Deutsche Post, Deutsche Telekom (T-Online), Yahoo, Alta Vista and other Internet providers in Germany. Our distribution center in Holland and call center in Ireland have been set up for full scale distribution throughout continental Europe including Italy, Spain, and France. We are positioned to move into those additional markets in the next six months." "In addition to our webjumbo.de site in Germany, we are working to develop a unique web site in the U.S. This site is being designed to be the low price leader in toys on the Internet. Our U.S. site will compete with cyberspace e-tailers such as E-toys and Amazon.com. We also believe that the efficiencies provided by the sharing of inventory and overhead cost, which is already in place, between our brick and mortar business and our Internet business will allow us to maintain retail pricing below that of E-toys and Amazon.com. We also believe that our strategy of opening new retail locations in tourist areas helps insulate our retail stores from the effects of E-commerce." "Additionally, we would like to note that the planned public offering of a minority interest in our subsidiary company, Toys International.COM, Inc., remains on track. This public offering is expected to take place in November on a European exchange to complement our web.jumbo web-site." Play Co. Toys is a toy retailer with 30 stores located in Arizona, California, Illinois, Michigan, Nevada, North Carolina and Texas. The Company operates under the Play Co. Toys, Toys International and Toy Co. tradenames. Play Co. Toys specializes in offering educational, specialty, collectible, and traditional toys. Statements contained in this press release which are not historical facts may be considered forward looking information with respect to plans, projections, or future performance of Play Co. Toys as defined under the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those projected. CONTACT: Play Co. Toys Jim Frakes, 760/471-4505