Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : LastShadow's Position Trading -- Ignore unavailable to you. Want to Upgrade?

To: Jeff Jordan who wrote (23360)	10/13/1999 1:54:00 PM
From: AlienTech	Read Replies (1) \| Respond to of 43080

Mail.com Launches Multi-Million Dollar Television Ad Campaign NEW YORK--(BUSINESS WIRE)--Oct. 13, 1999--Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services, today announced the launch of a $5 million television advertising campaign for the fourth quarter. The 30-second television spot, developed by Stein Rogan + Partners of New York, began October 11 and is running through November 15 on the NBC, CBS and ABC networks, and several cable networks including CNBC, CNN, Discovery, A&E, Sci-Fi, and MSNBC. "Capitalizing on the tremendous potential of the Mail.com brand is a key part of our strategic vision. Being the first e-mail company to market with television advertising is a fundamental part of our plan to build and strengthen the brand as we expand both our consumer and business-to-business customer bases," said Lon Otremba, Chief Operating Officer for Mail.com. Lynn Moloney, Director of Marketing Communications for Mail.com added, "We have created an exciting campaign that positions Mail.com as a leader in personal and professional communications by showing how e-mail is enabling new and better ways of communicating." The spot, titled "Red Ball," shows the universality of e-mail using special effects to depict a red ball, which represents Mail.com's e-mail technology as a fast, powerful vehicle for conveying information. The "Red Ball" carries the viewer from the individual experience with e-mail to a broader view of the enhanced capabilities of the technology. The viewer follows the ball throughout the spot, witnessing its effects on personal lives, business performance and global communications and eventually reaches the tagline "Mail.com, where e-mail is going." Directed by Australia and LA-based Les Luxford, the spot was created on location in Dallas and in leading special effects and sound studios in Los Angeles. The television component of the overall campaign follows an extensive national network radio buy, including the Major League Baseball playoffs and World Series, as well as print advertising in The Wall Street Journal, The New York Times and USA Today. The outdoor portion of the campaign was highlighted by brand advertising on over half of New York City and San Francisco busses. About Mail.Com Mail.com, Inc. (http://corp.mail.com) is a leading Internet Messaging Company serving all four market segments that provide e-mail services: direct to consumers, Web sites, ISPs and corporations. Mail.com serves the consumer market through the Mail.com flagship site, www.mail.com, and over 40 high traffic partner Web sites such as NBC, Time Warner, CBS SportsLine, CNET, Standard & Poor's and Snap.com. The Company's ISP and corporate partners include AT&T, EarthLink, GTE and Prodigy. This news release may contain statements of a forward-looking nature relating to the future events or the future financial results of Mail.com. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in Mail.com's reports and documents filed from time to time with the Securities and Exchange Commission. CONTACT: Middleberg + Associates Anthony Andreano 212/699-2630 anthony@middleberg.com or Mail.com, Inc. Investor Contact: Kathleen Holmes Robb 212/425-4200 x376 kholmesrobb@staff.mail.com 08:07 EDT OCTOBER 13, 1999