To: Sarkie who wrote (179 ) 10/13/1999 4:12:00 PM From: DEER HUNTER Read Replies (1) | Respond to of 485
Online toy sites bounce about Streetcbs.marketwatch.com By Sam Ames, CBS MarketWatch Last Update: 3:38 PM ET Oct 13, 1999Also: NewsWatch SAN FRANCISCO (CBS.MW) -- Toy stocks were being bounced all over Wall Street Wednesday as EToys tumbled after a downgrade by Goldman Sachs and educational-toys retailer Zany Brainy vaulted 26 percent on speculation that it's putting its wares online in a deal with a major Web portal. Today on CBS MarketWatchIntel retreat hits StreetMissed profit target hurts Intel sharesTime Warner reports 49% earnings hikeConEd buying Northeast UtilitiesExpectations low ahead of Apple resultsMore top stories...CBS MarketWatch ColumnsUpdated: 10/13/99 3:02:28 PM ET Santa Monica-based EToys (ETYS: news, msgs), downgraded by Goldman to "market outperformer" from "trading buy," hit a 52- week high of 86 Monday, and that lofty valuation was a key reason that Goldman analyst Anthony Noto adjusted his rating on the stock. "Our anticipated stock appreciation has been realized as the stock closed above our $80 price target during the last three trading days; therefore we are transitioning our rating back to a 'market outperformer,' " said Noto in a report. Shares of EToys fell 6 percent, or 5 3/16 points, to 75 1/2. Noto said he still believes the company has a strong business plan and a great management team. "We believe that EToys will continue to be a category leader," he said in an interview. "The company is poised for another breakout session this Christmas." Noto had bullish comments in general for the online Christmas sales season in the toy sector. "It's going to be a very big e-tailing Christmas, and a decisive time for companies that may not have the best business model." he said. "The market will tend to be very discriminating, and the category will most likely go down from eight to 10 players in each segment to just a few." Shares of Zany Brainy (ZANY: news, msgs) rose 2 15/16 to 13 7/8 on mind-blowing volume of 7.2 million shares, more than 27 times the stock's typical trading volume over the past few months. The King of Prussia, Pa.-based retailer is currently formulating plans for an online store, and market speculation Wednesday centered on a deal with a major portal site that could put its products in front of millions of new shoppers. Sam Ames is an online reporter for CBS MarketWatch.