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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Frederick Langford who wrote (18756)	10/14/1999 10:24:00 AM
From: interesting man	Read Replies (1) \| Respond to of 108040

2nd news release today on FASH. Lots more coming over the next few weeks. (PR NEWSWIRE) Fashionmall.com Signs Exclusive Deal With Mail.com Fashionmall.com Signs Exclusive Deal With Mail.com Fashionmall.com to Access Mail.com Marketplace Through Lycos, AltaVista and Snap NEW YORK, Oct. 14 /PRNewswire/ -- fashionmall.com, Inc. (Nasdaq: FASH) announced today that it has signed a deal with Mail.com (Nasdaq: MAIL) to be the exclusive clothing and apparel provider to the Mail.com Marketplace. Mail.com hosts email for users of Lycos, AltaVista, Snap, Iwon and others who will be able to shop fashionmall.com, Inc. products through their e-mail inbox. "Combining Mail.com tremendous user base and fashionmall.com products and vendors is a great holiday combo," says fashionmall.com, Inc. Director of Business Development Paul Dunay. "We get an opportunity to further distribute our vendor base and products which further strengthens our position as a definitive fashion portal." In the Mail.com Marketplace members will be able to shop for books, flowers, music and more, right from their e-mail inbox. Participating online stores include barnesandnoble.com, ProFlowers.com and priceline.com. fashionmall.com, Inc. operates fashionmall.com (http://www.fashionmall.com), the vertical fashion portal, and outletmall.com (http://www.outletmall.com), an on-line off-price fashion site. Fashionmall.com, established in 1994, combines an on-line shopping mall with fashion content to provide a centralized site for manufacturers, retailers, magazines and catalogs to advertise, display and sell their products. Outletmall.com offers name brand designer merchandise at discounts of 25%-75% off retail prices. The company focuses on fashion, apparel, footwear, beauty and related lifestyle products and accessories. fashionmall.com, Inc. also contracts for the distribution for its site, merchandise and/or content with major Internet portals, including Excite, Yahoo, MSN, Amazon.com and AOL. Statements in this press release other than statements of historical fact are "forward-looking statements." Such statements are subject to certain risks and uncertainties, identified from time to time in the Company's filings with the Securities and Exchange Commission that could cause actual results to differ materially from any forward-looking statements. These forward-looking statements represent the Company's judgment as of the date of the release. The Company disclaims, however, any interest or obligations to update these forward-looking statements. SOURCE fashionmall.com, Inc. -0- 10/14/1999 /CONTACT: Tracy Yates of Fashionmall.com, 212-891-8716, or info@fashionmall.com/ /Web site: outletmall.com /Web site: fashionmall.com (FASH MAIL) CO: fashionmall.com, Inc.; Mail.com ST: New York IN: MLM REA SU: * end of story *