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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked -- Ignore unavailable to you. Want to Upgrade?


To: Bryan who wrote (65787)10/14/1999 3:35:00 PM
From: Bryan  Respond to of 90042
 
NEW YORK--(BUSINESS WIRE)--Oct. 14, 1999--
The following Internet audience and advertising
information is from Nielsen//NetRatings, the
Internet measurement service from Nielsen Media
Research (NYSE: NMR) and NetRatings, Inc. The
information includes: Top 25 Web Properties,
Top 10 Internet Advertisers, Top 10 Ad Banners
and Average Internet Usage statistics for the
week ending October 10, 1999.

Noteworthy this week:

-- The top site this week for females was
Oprah.com. Of those Web surfers visiting the
site, 86.6% of them were female. For the third
week in a row, the top site for males was
Nettaxi.com, an online community. Men accounted
for 95.9% of those visiting the site.

-- No. 1 clicked-on ad banner with a 17.3%
click rate was eCost's ad featuring a product
promotion. eCost, a subsidiary of Creative
Computers (NASDAQ:MALL), is an online provider
of computer hardware, software, peripherals and
other consumer products.


Nielsen//NetRatings: Top 25 Web Sites by Property
October 4-10, 1999
Ranking of the Most Visited Web Properties

Property (Ticker Symbol) Unique Audience (000) Time Per Person
(hrs:min:sec)
1. AOL Websites (NYSE:AOL) 20,605 0:10:40
2. Yahoo! (NASDAQ:YHOO) 18,722 0:26:07
3. MSN (NASDAQ:MSFT) 12,283 0:19:40
4. Lycos Network (NASDAQ:LCOS) 9,611 0:08:10
5. GO Network (NASDAQ:SEEK) 7,070 0:13:08
6. Microsoft (NASDAQ:MSFT) 5,426 0:07:06
7. Excite@Home (NASDAQ:ATHM) 5,130 0:14:37
8. Time Warner (NYSE:TWX) 4,085 0:08:57
9. AltaVista (NASDAQ:CMGI) 3,643 0:05:44
10. eBay (NASDAQ:EBAY) 3,427 0:54:00
11. Amazon (NASDAQ:AMZN) 3,144 0:07:25
12. Blue Mt. Arts 2,606 0:10:10
13. Snap 2,184 0:07:27
14. Go2net Network (NASDAQ:GNET) 2,167 0:07:31
15. LookSmart (NASDAQ:LOOK) 2,115 0:05:15
16. Xoom (NASDAQ:XMCM) 2,105 0:07:20
17. CNET (NASDAQ:CNET) 2,005 0:06:21
18. ZDNet (NYSE:ZD) 1,917 0:08:33
19. About.com (NASDAQ:BOUT) 1,661 0:04:34
20. CBS Sportsline (NASDAQ:SPLN) 1,581 0:12:02
21. AT&T (NYSE:T) 1,568 0:08:38
22. Real Networks (NASDAQ:RNWK) 1,555 0:03:53
23. CNN (NYSE:TWX) 1,467 0:11:06
24. InfoSpace (NASDAQ:INSP) 1,462 0:04:31
25. GoTo.com (NASDAQ:GOTO) 1,444 0:02:09