To: Bryan who wrote (65787 ) 10/14/1999 3:35:00 PM From: Bryan Respond to of 90042
NEW YORK--(BUSINESS WIRE)--Oct. 14, 1999-- The following Internet audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research (NYSE: NMR) and NetRatings, Inc. The information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet Usage statistics for the week ending October 10, 1999. Noteworthy this week: -- The top site this week for females was Oprah.com. Of those Web surfers visiting the site, 86.6% of them were female. For the third week in a row, the top site for males was Nettaxi.com, an online community. Men accounted for 95.9% of those visiting the site. -- No. 1 clicked-on ad banner with a 17.3% click rate was eCost's ad featuring a product promotion. eCost, a subsidiary of Creative Computers (NASDAQ:MALL), is an online provider of computer hardware, software, peripherals and other consumer products. Nielsen//NetRatings: Top 25 Web Sites by Property October 4-10, 1999 Ranking of the Most Visited Web Properties Property (Ticker Symbol) Unique Audience (000) Time Per Person (hrs:min:sec) 1. AOL Websites (NYSE:AOL) 20,605 0:10:40 2. Yahoo! (NASDAQ:YHOO) 18,722 0:26:07 3. MSN (NASDAQ:MSFT) 12,283 0:19:40 4. Lycos Network (NASDAQ:LCOS) 9,611 0:08:10 5. GO Network (NASDAQ:SEEK) 7,070 0:13:08 6. Microsoft (NASDAQ:MSFT) 5,426 0:07:06 7. Excite@Home (NASDAQ:ATHM) 5,130 0:14:37 8. Time Warner (NYSE:TWX) 4,085 0:08:57 9. AltaVista (NASDAQ:CMGI) 3,643 0:05:44 10. eBay (NASDAQ:EBAY) 3,427 0:54:00 11. Amazon (NASDAQ:AMZN) 3,144 0:07:25 12. Blue Mt. Arts 2,606 0:10:10 13. Snap 2,184 0:07:2714. Go2net Network (NASDAQ:GNET) 2,167 0:07:31 15. LookSmart (NASDAQ:LOOK) 2,115 0:05:15 16. Xoom (NASDAQ:XMCM) 2,105 0:07:20 17. CNET (NASDAQ:CNET) 2,005 0:06:21 18. ZDNet (NYSE:ZD) 1,917 0:08:33 19. About.com (NASDAQ:BOUT) 1,661 0:04:34 20. CBS Sportsline (NASDAQ:SPLN) 1,581 0:12:02 21. AT&T (NYSE:T) 1,568 0:08:38 22. Real Networks (NASDAQ:RNWK) 1,555 0:03:53 23. CNN (NYSE:TWX) 1,467 0:11:06 24. InfoSpace (NASDAQ:INSP) 1,462 0:04:31 25. GoTo.com (NASDAQ:GOTO) 1,444 0:02:09