>>oil, << Ike oil?? I have Xoi call contracts expiring next year. Why? Forrester Research says that about the same time that Bezo goes busted Oil will be at a much higher price. >> Weekly Internet Ratings From Nielsen//NetRatings; Data for Monday, October 4 through Sunday, October 10, 1999; Oprah.com Talks to 86.6% Female Audience
NEW YORK--(BUSINESS WIRE)--Oct. 14, 1999--The following Internet audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research (NYSE: NMR) and NetRatings, Inc. The information includes: Top 25 Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet Usage statistics for the week ending October 10, 1999.
Noteworthy this week:
- The top site this week for females was Oprah.com. Of those Web
surfers visiting the site, 86.6% of them were female. For the
third week in a row, the top site for males was Nettaxi.com, an
online community. Men accounted for 95.9% of those visiting the
site.
-- No. 1 clicked-on ad banner with a 17.3% click rate was eCost's ad
featuring a product promotion. eCost, a subsidiary of Creative
Computers (NASDAQ:MALL), is an online provider of computer
hardware, software, peripherals and other consumer products.
Nielsen//NetRatings: Top 25 Web Sites by Property
October 4-10, 1999
Ranking of the Most Visited Web Properties
Property (Ticker Symbol) Unique Audience (000) Time Per Person
(hrs:min:sec)
1. AOL Websites (NYSE:AOL) 20,605 0:10:40
2. Yahoo! (NASDAQ:YHOO) 18,722 0:26:07
3. MSN (NASDAQ:MSFT) 12,283 0:19:40
4. Lycos Network (NASDAQ:LCOS) 9,611 0:08:10
5. GO Network (NASDAQ:SEEK) 7,070 0:13:08
6. Microsoft (NASDAQ:MSFT) 5,426 0:07:06
7. Excite@Home (NASDAQ:ATHM) 5,130 0:14:37
8. Time Warner (NYSE:TWX) 4,085 0:08:57
9. AltaVista (NASDAQ:CMGI) 3,643 0:05:44
10. eBay (NASDAQ:EBAY) 3,427 0:54:00
11. Amazon (NASDAQ:AMZN) 3,144 0:07:25
12. Blue Mt. Arts 2,606 0:10:10
13. Snap 2,184 0:07:27
14. Go2net Network (NASDAQ:GNET) 2,167 0:07:31
15. LookSmart (NASDAQ:LOOK) 2,115 0:05:15
16. Xoom (NASDAQ:XMCM) 2,105 0:07:20
17. CNET (NASDAQ:CNET) 2,005 0:06:21
18. ZDNet (NYSE:ZD) 1,917 0:08:33
19. About.com (NASDAQ:BOUT) 1,661 0:04:34
20. CBS Sportsline (NASDAQ:SPLN) 1,581 0:12:02
21. AT&T (NYSE:T) 1,568 0:08:38
22. Real Networks (NASDAQ:RNWK) 1,555 0:03:53
23. CNN (NYSE:TWX) 1,467 0:11:06
24. InfoSpace (NASDAQ:INSP) 1,462 0:04:31
25. GoTo.com (NASDAQ:GOTO) 1,444 0:02:09
Example: The data indicate that approximately 1.4 million home
Internet users visited at least one of the GoTo.com-owned sites during
the week, and each person spent, on average, a total of two minutes
and nine seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the unduplicated audience that visits a
property. The data are expressed as the percent of the total universe
of Internet users who logged onto the Internet at least once during
the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
October 4-10, 1999<< |