To: DepyDog who wrote (32738 ) 10/15/1999 9:57:00 PM From: Brian K Crawford Respond to of 41369
Pittman states AOL's intention to be the lowest price player in every market they compete in....using the Compuserve brand. Chant after me... "...marketsharemarketsharemarketsharemarketshare..." America Online May Consider Lowering CompuServe Prices New York, Oct. 14 (Bloomberg) -- America Online Inc., the largest Internet access provider, may consider lowering the price of its CompuServe service to remain competitive as other access providers cut prices and offer free service. ``We can have the cheapest value service out there,' America Online President Bob Pittman said at a J.P. Morgan Securities Inc. conference. ``We commit to having the cheapest (service) in any market that we have to compete in.' America Online charges $21.95 a month for unlimited Internet access on its flagship service. Its CompuServe service charges $9.95 a month for 20 hours of access. Investors have been concerned that AOL could see a repeat of its troubles in the U.K., where it has been battling free Internet service providers such as Dixons Group Plc's Freeserve. NetZero Inc. and CMGI Inc.'s AltaVista service offer free Internet access in the U.S. ``CompuServe will continue to lead in the value segment, while maintaining our premium service, which is AOL,' Pittman said. He didn't comment on whether the company would cut prices. America Online, with more than 20 million subscribers, will compete with lower-priced services through CompuServe in the U.S. or Netscape Online in Europe, he said. Research has shown that people are willing to pay for content and in most cases, would rather not share personal information with advertisers or be forced to view an online ad, in exchange for free access, said Pittman, who also serves as chief operating officer of Dulles, Virginia-based America Online. America Online, which has surged more than fourfold in the past year, gained 3 15/16 to 115. Oct/14/1999 17:36