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To: stock talk who wrote (11555)10/17/1999 9:41:00 PM
From: stock talk  Read Replies (1) | Respond to of 59879
 
'll believe it when I see it (or don't hear it)

Top Financial News
Sun, 17 Oct 1999, 12:43pm EDT
SEC Planning a Crackdown on Selective Disclosure,
Chairman Levitt Says
By Liz Skinner and Kathie O'Donnell

SEC Cracking Down on Selective Disclosure, Chairman Levitt Says
Boston, Oct. 16 (Bloomberg) -- The Securities and Exchange
Commission plans to crack down on companies that disclose
potentially market-moving information to securities analysts
before releasing it to the general public, said SEC Chairman
Arthur Levitt.
'Very often there are CEOs'' that become ''obsessed'' with
increasing their company's stock price, so they ''embark upon a
program of seduction'' of research analysts by giving them ''a
few hints'' about certain business events, Levitt said in Boston
after giving a speech at a personal finance conference.
''That practice is downright deceptive, verges on
illegality, and is something that the commission is going to
focus very closely on over the course of the next six months,''
Levitt said. ''We're going to promulgate the public discussion,
consider a number of regulations, and we're going to crack down
hard where we see abuses developing in that area.''

Companies ranging from Microsoft Corp. to Wal-Mart Stores
Inc. to Exxon Corp. failed to invite all shareholders to
participate in telephone conference calls in recent months in
which company officials discussed earnings, investments, and
other matters with analysts and institutional investors.

Just last week, Abercrombie & Fitch Co. warned a Lazard
Freres & Co. analyst of sluggish fiscal third-quarter sales, five
days before the clothing retailer made the forecast public,
sending its shares tumbling 19 percent, a personal familiar with
the disclosure said.

SEC officials say they plan soon to propose new selective-
disclosure rules as part of a larger SEC review of insider-
trading regulations that began early this year. The inquiry comes
amid evidence that companies are providing information about
profits, production plans, and mergers to analysts before
announcing the news to the public.

Tell the Public SEC staff will recommend a rule that requires a company to tell the
public before, or at the same time, that it notifies analysts and institutional investors of
information likely to
affect its stock price, the commission's general counsel Harvey
Goldschmid said last week.

Company officials have said there are practical reasons to
be considered, including the technical difficulties of inviting
an unlimited number of people on a conference call.

In June, PacifiCare Health Systems Inc. shares fell 14
percent after the No. 1 operator of Medicare health-maintenance
organizations told selected analysts that second-quarter earnings
would fall short of forecasts. ConAgra Inc. shares fell 9 percent
in March after the second largest U.S. food company excluded some
investors from a conference call in which executives warned that
fourth-quarter profit would fall short of expectations.

ConAgra officials couldn't be reached for comment and a
PacifiCare spokesman has said the company stands by its action.

Sell-Side Analysts
The SEC staff selective-disclosure proposal will be
submitted to the commission as early as next month, Goldschmid
said. The five commissioners, led by Levitt, then will decide
whether to issue the proposal for public comment. After the
comment period, the commissioners would have to decide whether to
give final approval to the rule.

John C. Coffee, a Columbia University professor and
securities law expert, said companies want the control to keep
out certain analysts. ''They like to limit calls to the sell-side analysts, the people working
for underwriters,'' Coffee said.

In Boston, Levitt also said his agency will be looking into
the overall relationship between analysts and the companies they
track.
''I wonder why so many analysts just proliferate the number
of buy recommendations,'' he said. ''Sell recommendations seem to
be as rare as Barbara Streisand concerts in America.
''I wonder about the relationships that those analysts may
have with firms that represent clients that they are writing
about.''

The chairman said his agency also is concerned about a
mutual fund performance advertising practice that he called
deceptive. ''Very often mutual fund companies will use a very tiny,
five or ten million dollar fund and then try to interpolate those
results in a billion dollar fund,'' Levitt said. He said the
commission will be cracking down on funds that engage in this
practice.

Finally, speaking mostly to small investors, Levitt also
warned his audience to be wary of Internet sites that promise a
quick fortune, to investigate sales charges before investing in
mutual funds, and to ask their brokers exactly how they are paid.

bloomberg.com.