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To: The Phoenix who wrote (10209)10/18/1999 10:39:00 PM
From: Maverick  Respond to of 21876
 
SBC $6B NW buildout will spur T, Baby Bells to ramp up their own. LU will benefit
Fool Plate Special

Oct 18, 1999

FOOL PLATE SPECIAL
An Investment Opinion

SBC Into Broadband, Pronto

By Dave Marino-Nachison
October 18, 1999

In a much-awaited move many believe will add even more heat to the competition in the broadband Internet
access industry, leading local telephone services company SBC Communications (NYSE:SBC - news)
announced plans to launch "Project Pronto," a three-year, $6 billion play to provide high-speed services in
13 states.

With SBC just closing its over-$80-billion acquisition of phone company Ameritech, it now has enviable
access to U.S. markets. And that access will surely expand as the company must follow through on
government requirements prompting it to enter 30 more markets over the next 30 months, or pay heavy
penalties.

SBC expects to have no trouble getting into the new markets, which it said represent 180 million people and
a $40 billion opportunity. But traditional telephone services are considered passe when compared to the
expected growth in demand for Internet access, particularly high-speed service either by cable or, as in
SBC's case, digital subscriber line (DSL) technology. Cable and DSL humble dial-up access with their
speed, and Investors were waiting impatiently for SBC to get on board.

The company plans to spend its billions on fiber optic cable, electronics, and asynchronous transfer mode
(ATM) equipment. (Drivers, look for your roads to get torn up as SBC lays new wires.)

A nice bonus for SBC is that the fiber optic equipment helps its network run more efficiently and reliably,
with considerable cost savings expected. The company reportedly said to look for annual savings of $1.5
billion -- on top of $3.5 billion in new revenue -- by 2004.

Someone must supply SBC with the aforementioned equipment; look for one or more of the major telecom
equipment suppliers to pick up big-dollar contracts as a result of Pronto. Unsurprisingly, analysts mentioned
the likes of Lucent Technologies
(NYSE:LU - news) , Cisco Systems (Nasdaq:CSCO - news) , Alcatel
(NYSE:ALA - news) , and others in reports.

And the corporate world's penchant for "strategic partnerships" moved quickly to co-opt the SBC news.
Online brokerage E*Trade (Nasdaq:EGRP - news) , for example, fired off a release denoting its plans to
offer a souped-up, co-branded Internet access service to its "Power E*Trade" customers, who get extra
services and better rates in exchange for making more trades.

Also standing to gain are consumers, who will likely get to sit back as other companies -- their respective
Baby Bells, for instance, or national players such as cable aficionado AT&T (NYSE:T - news) -- respond
to SBC's announcement by ramping up their own broadband deployment efforts, particularly in markets
SBC enters as a result of Ameritech-related FCC legislation.