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To: Dan3 who wrote (90581)	10/19/1999 12:45:00 AM
From: Paul Engel	Respond to of 186894

AlibiDan - Re: "It is perfectly legal to pay people to carry your products. It is completely illegal to pay them to not carry your competitor's products. As long as Intel is doing only the former, fine. If they have been doing the latter, it is not." I'll have to go with the FTC on this one !!!!! They gave Intel a clean bill of health in April - after a year long investigation. Any more alibis for tonight ? Paul

To: Dan3 who wrote (90581)	10/19/1999 7:18:00 AM
From: Road Walker	Read Replies (1) \| Respond to of 186894

Dan3, Co-op advertising programs have been around for years, are used by almost all consumer product companies; the concept was not invented by Intel. Co-op is most effective when there is strong consumer preference and respect for the brand; when brand is a significant part of the consumers purchase decision. Then it benefits the reseller, the vendor and the component manufacturer with increased sales and it continues to build brand awareness. AMD also has a co-op program. If it doesn't generate the same marketing funds, that is probably because of weaker consumer preference and respect for the brand. John