To: Paul Engel who wrote (90610 ) 10/19/1999 3:35:00 PM From: Felix Appolonia Read Replies (1) | Respond to of 186894
Paul, Have you seen this Felix Tuesday October 19, 11:08 am Eastern Time CORRECTED - IBM to stop selling consumer PCs in stores, focus on Web In NEW YORK item, headlined IBM to stop selling PCs in stores, focus on Web,`` please read in headline and first paragraph ... stop selling its consumer PCs ... instead of ... stop selling its PCs ... (adds word 'consumer"). Corrected repetition follows: NEW YORK, Oct 19 (Reuters) - Personal computer pioneer International Business Machines Corp. (NYSE:IBM - news) on Tuesday said it will temporarily stop selling its consumer PCs in U.S. stores early next year and focus on Internet sales, while it figures out how to make money amid plunging computer prices. ``We plan to pull Aptivas out of the U.S. retail channel in the U.S.,' IBM spokesman Trink Guarino said of plans to quit selling its consumer PC line through most U.S. retailers until it comes up with a profitable retail formula. ``Once we come up with that formula, we will be back,' said the spokeswoman for its Personal Systems Group, which oversees sales of IBM personal computers and includes business PCs, ThinkPad notebooks and more powerful PC servers. Armonk, N.Y.-based IBM is trying to differentiate its products from other low-priced consumer models in the United States, and shift a greater percentage of its business to direct sales over the Web, as rival PC maker Dell Computer Corp. (NasdaqNM:DELL - news) has done. Guarino stressed that Aptivas continue to sell well through retail outlets internationally, where pricing dynamics differ. ``Aptivas are selling well internationally,' she said. ``They just are not differentiated on store shelves in the U.S.' IBM, the world's largest supplier of computer hardware, software and services, has struggled in recent years to turn a profit in the PC business that it helped to pioneer two decades ago. In 1998, its PC business lost about $1 billion, while in the first half of 1999, it lost $239 million. Shares of IBM gained 1/4 at 107-1/4 in mid-morning trading on Tuesday on the New York Stock Exchange. Other computer stocks declined after Dell warned Monday of falling profit margins due a spike in memory chip prices that serve as basic building blocks for PC