To: Ray who wrote (4123 ) 10/24/1999 6:52:00 PM From: Michael Latas Read Replies (1) | Respond to of 8393
Ray. This was a very good article on batteries; but...... I don't want to take away from this article, but, merely shed a little light from the "other camp"; ours. Someone was responsible for getting this article in print. This action certainly was not brought about by the writer Chandra Steele. Public relations departments are inevitably behind articles that reach the media. And public relations departments do not operate independently as not-for-profit organizations. They are supported by whomever can afford them. Does anyone know who Bary Huret, president of Huret Assoc., of Yardley, Pa. is, who is the source quoted in this article? It's very much like politics. It isn't necessarily the best, most qualified politician that win the most votes, and gets into office, or remains in office, but the one with the biggest war chest. There is a term coined from an old classical Japanese book Rashoman, from over a thousand years ago, referred to as the "Rashoman effect", that states there are three sides to any story; yours, mine and somewhere in between lies the truth. As I have stated in the past, it is in every companies best self interest to put their best foot forward at all times and keep it there. It is rather obvious as to which camp this article hails from. This article covers only one side of the battery story, and it's from a camp of well-heeled supporters. The Japanese will support Japanese technology over American technology as much as is humanly possible. But, in the end will ultimately give in only when it is in their best interest to do so. Now, if only it were possible to get Ruder-Finn to counter with our vastly superior technology. Unfortunately, our meager resources are being directed towards the financial community for the time being. Take a look at Matshushita alone with revenues of over $63.7 billion last year. They inevitably will spend more on toilet paper, hand towels and handsoap alone than we make in revenues. Then, if you will, add all of the other players. In my opinion, they are fighting as hard as they can to keep as much of the lithium market, or cadmium, or whatever market-share they have gained for as long as possible. No different than the ni-cad mfg'rs which are still the king of the hill in rechargeable batteries, with their 62% market share. Explain that to me if you will, how they continue to stay in business, other than for the money and clout they wield after dominating the rechargeable battery market for over forty years. What do they really have going for them from a battery technology standpoint? As you and I know, their days are numbered. But, what does the public know? Unfortunately, we simply do not have the war chest at this time to counter all of the companies public relations propaganda. What we do have, however, is the vastly superior technology, that in my opinion, will prevail. The last I heard we only had three out of our thirteen licensee's that were mfg'ng our 95wh/kg consumer batteries. I never could get a straight answer as to why only three. Perhaps Fred Whitridge, or Don Devlin have an answer to this question. The reason I bring this up is that our NiMH battery technology is never distinguished by energy density on the batteries like light bulbs are. So that whenever our NiMH batteries are being compared to lit-ion, or lithium-polymer battery performance as an example, which NiMH battery are they comparing to? The battery mfg'rs treat the NiMH batteries generically, as though there were only one specific battery like the li-ion, or, nicads. Nothing could be further from the truth. But, again, in the end our vastly superior and ever improving technology will prevail in my opinion. Enough for now. Regards.