Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: sandintoes who wrote (13064)	10/20/1999 9:07:00 PM
From: HeatherN	Respond to of 28311

sandintoes, Without taking sides in the Mets v. Braves,as I am a Chicagoan and not accustomed to such victorious teams in those sports, I present a little GNET news we can all cheer for... Go2Net Launches National Sports Marketing Campaign PR Newswire - October 20, 1999 08:45 Go2Net Branding in Major Stadiums Nationwide SEATTLE, Oct. 20 /PRNewswire/ -- Go2Net, Inc. (Nasdaq: GNET), a network of branded, technology- and community-driven Web sites ( go2net.com ) today announced that it has embarked on a nationwide marketing and branding campaign focused on major college and professional sports stadiums and arenas. The program kicked off during the current college football season, with Go2Net's logo and Internet address appearing prominently on video boards and other locations throughout 13 major college football stadiums. Go2Net's branding efforts have also been extended to include home games of the Seattle Seahawks National Football League team, and will include the Portland Trail Blazers National Basketball Association team, both of which are owned by Paul G. Allen, who also owns more than 30% of Go2Net. Some of the major college football stadiums included in Go2Net's branding campaign include home fields of the University of Tennessee, Purdue University, the University of Texas, Texas A&M, Vanderbilt and Oregon State University, among others. Go2Net's message will be delivered to a total of more than 6 million individual college football fans during the current season. Developed in collaboration with Action Sports Media, a sports venue-marketing firm founded by Paul Allen's Vulcan Ventures Inc., this program complements Go2Net's national brand awareness campaign, which began in March. Action Sports Media controls marketing communication and advertising space in selected athletic venues across the United States. "The launch of Go2Net's sports marketing program is a targeted extension of our branding efforts and is designed to reach what we've found to be an excellent demographic for the Go2Net Network," said Mike Quigley, Go2Net vice president of marketing. "We look forward to more aggressively growing the visibility of the Go2Net Network and our individual properties in the coming 12 months." With this campaign, Go2Net is reaching out to regions in the South and Midwest where it has recently opened area sales offices, but where it has previously not had a strong outdoor advertising presence. Go2Net's pre-existing outdoor campaigns target the metropolitan areas of New York, Los Angeles, Chicago, Boston and San Francisco. About Go2Net, Inc. Go2Net ( go2net.com ) is a network of branded, technology- and community-driven Web sites focused on the categories of personal finance; search and directory; commerce and business services; and multi-player games. The Go2Net Network is home to 11 of the Internet's leading vertical brands, including: Silicon Investor in the personal finance category; Go2Net Personal, MetaCrawler, Dogpile, and 100hot in the area of search and directory; HyperMart, Virtual Avenue, Authorize.Net, Haggle Online, and WebMarket in the commerce and business services segment; and PlaySite in the area of multi-player games. The company's Go2Net Labs division develops Web-related software and innovative technologies to enhance the features and functionality of the Go2Net Network's sites and for licensing to other Internet companies.