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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (8696)	10/20/1999 8:58:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 12475

CompanyWatch - ROOTS Industries Ltd. Roots Industries,Coimbatore,Tamil Nadu. rootsworldwide.com ================= Roots has been a dominant player for the last 10 years in the Indian market in an uncontested manner. It has 60% of the replacement market. Roots is a leading supplier to OE manufacturers such as Telco, Mahindra & Mahindra, Hindustan Motors, Bajaj Auto, Maruti Suzuki, Pal Peugeot, Uno, Hero Honda, Kinetic Honda,etc. Roots has many credits for its innovation. It is the first company to get ISI approval for it's Horns. It is the first horn Company to get ISO 9001. It is the first Company to get E certification from Europe for it's products. It is the largest exporter of Horns in India.The company exports to about 40 countries. In 1995, the company had entered into Technical collaboration with M/s. Robert Bosch S.A, Spain to further enhance the technological competence. Under this agreement Roots will manufacture full range of BOSCH horns in India. Manufacturing capacity is now 3 million horns, which has made Roots the 11th largest manufacturing Company in the world. The Company had tremendous growth in the export sector. Its exports started with the modest figure of Rs.4 million and within 4 years reached over Rs. 35 million. It is still negotiating with the BIG THREE Automobile Manufacturers in USA. It is the only Indian Company to satisfy the exacting standards of the Japanese Customers and enter the Japanese market. 25% of the Company's exports goes to Japan. M/s. J.Osawa & Co., Japan, one of the oldest and respected trading houses in Japan has chosen Roots for the tie-up arrangement to manufacture J Horns for Japanese Market. Roots has full fledged design, development and test center with CAD / CAM facilities. Roots has established Metrology Lab and is equipped with the latest state of art, world class instruments / equipment.